Marketing Articles

Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!

Featured Posts

What are the differences between Search, AI and LLM Visibility?

SEO Marketing for Franchisees: How to Drive Local Traffic at Scale

What is the ADPLAN Framework?

SMS Updates and What It Means For Your Strategy

Are Hashtags Still Relevant In 2026?

How Often Should You Text Your Customers to Avoid SMS Fatigue?

What Does Evergreen Mean In Marketing? Why Evergreen Content Still Works

Last Chance to Nominate a Veteran for Furnace Giveaway

The Importance Of HTML And Why Every Website Requires It

How Corkboard Concepts Crafts a Data-Driven Marketing Strategy

Logo Design Basics: Key Things to Consider

Display Ads vs Search Ads: Which One is Right for Your Business?

How To Optimize Your Paid Search Ads for Higher Conversion Rates

5 Ways To Maximize Your ROI With Email Marketing

How Programmatic Advertising Maximizes Your Reach and Reduces Wasted Spend

How To Create A Shot List Template For Any Social Media Client

How to Use Facebook Catalogs For More Effective Ads

Responsive vs Adaptive Design: What You Need to Know

What is Digital Display Advertising?

How To Set Up Google Analytics For Your Business

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Why SEO and Web Design are Inseparable in 2026

SEO and Web Design are two components that one wouldn’t assume go hand in hand, but they do. Not only...

A Guide To Successful A/B Testing With VWO

Ensuring that your customers have an intuitive, enjoyable user experience on your website can lend a helping hand in increasing...

The Ultimate Mobile SEO Checklist

Are you tired of seeing other competitor website pages ranking higher than your pages on Google? Although there can be...

UI/UX Design Strategies that Work

What are UI and UX? UI (User Interface) and UX (User Experience) design play a vital role in web development,...

Measuring Success: Key Email Marketing Metrics to Track in Your Campaigns

Email marketing remains a cornerstone of digital marketing campaigns. It's a powerful tool that allows businesses to reach their audience...

Designing for Engagement: Top Elements for Interactive Web Design

To kick things off, you might be curious about what interactive elements are and why they’re worth your attention. Interactive...

What is Geotargeting?

What Is Geotargeting? A Smarter Way to Reach Your Audience in Digital Advertising If you're looking to improve the efficiency...

Maximize Your Holiday Advertising Strategy: 5 Tips for Successful Campaigns

The holidays are fast approaching, which means that it’s time for businesses to fine-tune their advertising strategies to stand out!...

Corkboard Concepts Gets an Office Upgrade at the Energy Innovation Center

At Corkboard Concepts, we’re thrilled to announce that we’ve officially moved into a new office space! As our team continues...

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Marketing Glossary

What Is Contextual Targeting?

Contextual targeting is the practice of placing ads on a website with relevant content The idea is similar to placing a print ad in a magazine with the same niche. With contextual targeting, users will see ads relevant to the content of the site...

What Is A Blacklist?

A blacklist or a blocklist is a list of IP addresses that are considered to be distributing spam A blocklist is used by ISPs(Internet Service Providers) as a filter to block messages that are believed to be malicious. It uses pieces of information...

What Is An Ad Server?

An Ad server is a web server technology that makes it possible for digital platforms to host, optimize, and deliver advertisement content Ad servers work by helping businesses in picking relevant ads and delivering them to the right audience. It’s...

What Is An Ad Network?

An Ad network is an intermediary that helps advertisers and publishers in media buying Ad networks and Ad exchanges are often mistaken for each other due to their similarities. However, they have different roles in reality, but both are an...

What Does GDN Stand For?

GDN Stands For Google Display Network Google Display Network (GDN) is Google's programmatic delivery platform which offers display advertising through Google Ads. GDN is one of the most commonly used display platforms because of it's ease of use...

What Does RTB Stand For?

RTB Stands for Real Time Bidding Real Time Bidding (RTB) is the relationship between publishers (sellers) and advertisers (buyers) bidding on placements or for a users behaviors in real time. The key to RTB is that everything happens in as close to...

What Is Ad Inventory?

Advertising inventory is the amount of ad space that a publisher has for sale on its website Ad inventory is available for advertisers to post their ads on the publisher’s site. While the term is mostly used in online advertising, ad inventory also...

What Is An Ad Exchange?

An Ad Exchange is a digital marketplace where advertising inventories are bought and sold In an Ad exchange, trades of digital inventories are made between publishers and advertisers. These buying and selling are empowered by real-time bidding...

What Is A SSP?

A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the sell-side platform, A SSP is the publisher’s version of DSP (Demand Side Platform). Where advertisers used DSPs to search and...

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