Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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The Role of Demographic Data in Targeted Marketing
The Power of Image Optimization
Corkboard Concepts Announces Exciting Yelp Advertising Partnership
How to Captivate and Convert Your Audience with Instagram Ads
Color In Marketing: What Color Can Do For Your Brand
A Complete Guide to TikTok Best Practices
A Comprehensive Guide to VWO
Corkboard Concepts and VWO Announce Strategic Partnership to Enhance Digital Marketing Efficacy
Maximizing Reach: Leveraging the Amazon Advertising Partner Network for Business Growth
Marketing Glossary
What Is A Blacklist?
A blacklist or a blocklist is a list of IP addresses that are considered to be distributing spam A blocklist is used by ISPs(Internet Service Providers) as a filter to block messages that are believed to be malicious. It uses pieces of information...
What Is An Ad Server?
An Ad server is a web server technology that makes it possible for digital platforms to host, optimize, and deliver advertisement content Ad servers work by helping businesses in picking relevant ads and delivering them to the right audience. It’s...
What Is An Ad Network?
An Ad network is an intermediary that helps advertisers and publishers in media buying Ad networks and Ad exchanges are often mistaken for each other due to their similarities. However, they have different roles in reality, but both are an...
What Does GDN Stand For?
GDN Stands For Google Display Network Google Display Network (GDN) is Google's programmatic delivery platform which offers display advertising through Google Ads. GDN is one of the most commonly used display platforms because of it's ease of use...
What Does RTB Stand For?
RTB Stands for Real Time Bidding Real Time Bidding (RTB) is the relationship between publishers (sellers) and advertisers (buyers) bidding on placements or for a users behaviors in real time. The key to RTB is that everything happens in as close to...
What Is Ad Inventory?
Advertising inventory is the amount of ad space that a publisher has for sale on its website Ad inventory is available for advertisers to post their ads on the publisher’s site. While the term is mostly used in online advertising, ad inventory also...
What Is An Ad Exchange?
An Ad Exchange is a digital marketplace where advertising inventories are bought and sold In an Ad exchange, trades of digital inventories are made between publishers and advertisers. These buying and selling are empowered by real-time bidding...
What Is A SSP?
A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the sell-side platform, A SSP is the publisher’s version of DSP (Demand Side Platform). Where advertisers used DSPs to search and...
What Is A DSP?
A Demand Side Platform allows advertisers to search and buy advertising inventories from publishers through a single interface Before DSP was created, buying and selling digital ads were done manually in person. This old way comes with several...
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