Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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VIEW ALL POSTSWhat Is An Ad Server?
What Is An Ad Network?
What Does GDN Stand For?
What Does RTB Stand For?
Protecting Paid Search Campaigns From Fraudulent Clicks
7 Steps to Effectively Put Together a Marketing Strategy
What Is Ad Inventory?
What Is An Ad Exchange?
What Is A SSP?
Marketing Glossary
What does ROAS mean?
Return on Advertising Spend or ROAS is similar to ROMI, except it is looking that the revenue figure generated by […]
What does ROMI mean?
Similar to ROI (Return on Investment), ROMI takes a look at the returns a company can attribute to marketing and […]
What Does KPI Mean?
Key Performance Indicators, or KPI’s, are a reference to events that have a positive business outcome but fall short of […]
What does CPA mean?
Cost per acquisition or CPA is a benchmark of efficiency in advertising spend based off of the completion of particular […]
What does CTR mean?
CTR or Click Through Rate is a benchmark of top-level campaign performance. CTR is an important measure of an initial […]
What does CPC mean?
Cost per click or CPC references the cost of each individual click on your ad, and is a benchmark for budget efficiency. Common […]
What is Programmatic Advertising?
Programmatic advertising refers to the automated bidding and placement process of advertisements across the internet properties, such as websites and apps. Traditionally these are deployed through display and video but have been steadily expanding...
Web Stories
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