Marketing Articles
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VIEW ALL POSTSWhat Does VAR Mean?
VAR stands for Value-Added Reseller A Value-Added Reseller is a company that adds upgraded features to the original products or...
What Does OEM Stand For?
OEM stands for Original Equipment Manufacturer Original Equipment Manufacturer (OEM) is a company that produces parts of a product to...
What Is Conquest Marketing?
Conquest marketing is a tactic where marketing efforts are geared towards convincing customers outside your customer base to buy your...
What Does DMP mean?
A data management platform is software used to collect and manage large data from different sources A DMP is an...
What Is Contextual Targeting?
Contextual targeting is the practice of placing ads on a website with relevant content The idea is similar to placing...
What Is A Blacklist?
A blacklist or a blocklist is a list of IP addresses that are considered to be distributing spam A blocklist...
What Is An Ad Server?
An Ad server is a web server technology that makes it possible for digital platforms to host, optimize, and deliver...
What Is An Ad Network?
An Ad network is an intermediary that helps advertisers and publishers in media buying Ad networks and Ad exchanges are...
What Does GDN Stand For?
GDN Stands For Google Display Network Google Display Network (GDN) is Google's programmatic delivery platform which offers display advertising through...
Marketing Glossary
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