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Marketing Articles

Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!

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What Is A Hashtag Challenge?

Hashtag Challenge is Tiktok’s unique advertising format where users are encouraged to take part in the creation of the content...

What Is A Brand Takeover?

A Brand Takeover is one of TikTok’s ad formats that allow advertisers to showcase their ads as soon as the...

What Are In-Feed Ads?

TikTok’s In-feed Ads are short-form video ads that appear in between users’ videos In-feed ads are similar to other social...

What Are TikTok Ads?

TikTok ads are a fun and easy-to-use advertisement creation platform with active users of over 1.06 billion worldwide TikTok is...
The Importance of Using Social Media Scheduling Platforms

The Importance of Using Social Media Scheduling Platforms

What is a Social Media Scheduling Platform? A social media scheduling platform is just that! It allows you to create...

What Does VAR Mean?

VAR stands for Value-Added Reseller A Value-Added Reseller is a company that adds upgraded features to the original products or...

What Does OEM Stand For?

OEM stands for Original Equipment Manufacturer Original Equipment Manufacturer (OEM) is a company that produces parts of a product to...

What Is Conquest Marketing?

Conquest marketing is a tactic where marketing efforts are geared towards convincing customers outside your customer base to buy your...

What Does DMP mean?

A data management platform is software used to collect and manage large data from different sources A DMP is an...
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Marketing Glossary

What does CPM mean?

Cost Per Mille, and more popularly Cost Per Thousand (Mille = Thousand), or CPM, is an advertising cost structure based […]

What does CRO mean?

Conversion Rate Optimization, or CRO, is the general optimization tactic for increasing the efficiency of […]

What does CTV mean?

CTVs, commonly known as Connected TVs are any “Smart Televisions” that are able to connect to the internet and […]

What is OTT Advertising?

Over the Top advertising, referred to as OTT Advertising, is online video advertising primarily on televisions bypassing […]

What does SMM mean?

Social Media Marketing, or SMM, refers to the utilization of social media properties for marketing purposes, which may […]

What does PLA mean?

Product Listing Ads or PLA are Google’s Shopping Ads that are displayed on Google Search Engine Results Page (SERPs) […]

What does RLSA mean?

RLSA’s or Retargeting Lists for Search Ads is the use of Retargeting in Paid Search / PPC campaigns through Google Ads […]

What does SERP mean?

Search Engine Results Pages or SERPs is the common reference to Google’s search results (among other search […]

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Why Your Business Needs To Be On Pinterest Why You Shouldn’t Buy Instagram Followers Why You Should Start A Facebook Shop Why You Should Add Movement To Your Social Posts Why You Need A Specialized TikTok Advertising Agency Why Is Print Media Still Relevant Why Businesses Need A Social Media Marketing Agency What You Can Do In Meta Business Suite What Is Responsive Website Design? What Is Responsive Website Design? What Is Instagram SEO? What is Google Analytics? What Is 4K Video? What Does GMB Mean? What Does CMP Stand For? What Are Your Short And Long-Term Marketing Strategies? What Are UX And UI? What Are Keywords And Why Aren’t You Using Them? What Are Google’s New Performance Max Ads? What Are Google Vehicle Listings?