Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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Copy That: How To Write Good Ad Copy
How To Create A Google Web Story
How to Create a Custom Google Map
Starting a Shopify Online Store – Getting Started on the Right Path
STRATEGIC MARKETING PLAN
CREATIVE SERVICES
SEARCH ENGINE VISIBILITY
SOCIAL MEDIA ENGAGEMENT
PROGRAMMATIC ADVERTISING
Marketing Glossary
What does CX Stand For?
CX stands for Customer Experience. Also commonly referred to as Consumer Experience, or even UX (User Experience), Customer Experience is used to describe one's interactions through the purchasing funnel. A CX is an important (and mostly...
What does GRP Stand For?
GRP stands for Gross Rating Points. Gross Rating Points are a way to measure the reach of an advertising campaign based on the audience that a particular campaign is targeting. GRPs do not measure the total reach of the campaign. For instance, if a...
What does UTM code stand for?
UTM stand for Urchin Traffic Monitor. In case this is confusing, Urchin Tracking was a predecessor to Google Analytics, and the UTM codes are just a way for easily tracking traffic to specific URLs in Analytics. A UTM code looks as follows: Base...
What Does eCPSU mean?
eCPSU stands for "effective Cost Per Swipe Up" eCPSU is an acronym used in Snapchat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a "Swipe Up". With the swipe action on Snapchat being...
What Does GA Mean?
GA stands for Google Analytics, a reporting tool from Google for understanding behavior on your website. GA is just the abbreviation for Analytics, but it is also a version of Analytics that has been regularly replaced by UA which stands for...
What Is Microsoft Webmaster Tools
Microsoft Webmaster Tools Provides Insights Into Microsoft Search Performance Microsoft Webmaster Tools, formerly Bing Webmaster Tools, is similar to Google Search Console but provides insights into Microsoft's search engine. Webmaster Tools are...
What does Click-to-Call mean?
Click-to-Call is an easy action on web properties where a single click opens a phone app so a person can directly call a business. Click-to-Calls are often seen on websites and as extensions on ads. Search and Display both have Click-To-Call...
What Does Programmatic Mean?
Programmatic is the process of automated matching of two opposing sides (i.e. matching the needs of buyers and sellers) or matching a process to a program. In marketing and advertising, programmatic is specific to the automated process of buying...
What Is Experiential Marketing?
Experiential Marketing is a marketing tactic that utilizes the engagement of the customer, product or service. Popular examples of Experiential Marketing is through physical engagement of a customer by getting them to experience your product at a...
Web Stories
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