Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
All Post
VIEW ALL POSTS
4 Reasons To Update Your Website
Google Guaranteed Ads for Carpet Cleaners: What You Need to Know
Moving from Universal Analytics (UA) to Google Analytics 4 (GA4)
The Future of Lead Generation
The Pros and Cons of Using AI Tools
Google Local Service Ads for Countertop Services
Google Local Service Ads for Allergists
Google Local Service Ads for a Chiropractors
What Does SEO Mean?
Marketing Glossary
What does RSS stand for?
Really Simple Syndication is a web format that allow users to publish regular content such as blogs and news headlines and notify readers when new contents are available. An RSS feed makes it easier for readers to stay informed with the latest...
What Is A Quick Back?
Quick Backs Are Clicks On A Website That Result In Quickly Going Back This is another negative engagement metric found on Microsoft Clarity, indicating a user either accidentally clicked through or clicked through to a page that turned out to not...
What does SA360 mean?
A Search Ads 360(SA360), formerly known as DoubleClick Search, is Google’s search management platform, which helps companies manage large search marketing campaigns across different channels in one integrated place. The tools on the SA360...
What does DV360 mean?
DV360 stands for Display and Video 360. A DV360 is Google’s Demand-side Platform (DSP), which provides marketers with a tool for managing and creating campaigns, organizing data, measuring and optimizing results, finding and buying media. The...
What does AoR stand for?
AoR or Agency of Record is an advertising agency assigned by the client to represent the company in media buys and public relations activities. It also acts as a legal entity of the company, meeting with the company’s clients to negotiate prices...
What Is A Dead Click?
A Dead Click is a click on a website the ends with nothing happening. Dead Clicks, is a metric used by Microsoft Clarity's analytics platform to understand the number of clicks that end up with no affect. Similar to Rage Clicks, Dead Clicks are a...
What does USP stand for?
A unique selling proposition is a one-of-a-kind factor that makes your company unique to others. A USP is part of a marketing strategy where companies inform their target market about how their products or services are superior to their...
What does DA stand for?
Domain Authority is an indicator that predicts how well your website will do in search engines. The domain’s ranking ability is affected by two factors: popularity (quality of backlinks and unique linking domains) and track record (those who have...
What Are Google Signals?
Google Signals are a Google Analytics Feature that Enables Cross Device Reporting Google Signals allows for Cross Device reporting by tracking based off of a cross platform user criteria in addition to a User-ID rather than just a standalone...
Web Stories
VIEW ALL POSTS
