Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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What Does VDP Stand For?
SEO Trends To Pay Attention To In 2023
What Are Local Service Ads?
5 Best Practices For SMS Marketing
What Are Google’s New Performance Max Ads?
How To Create Customer Success Videos
What is Instagram SEO?
How To Find Your Target Audience
What Are Your Short and Long-Term Marketing Strategies?
Marketing Glossary
What does SA360 mean?
A Search Ads 360(SA360), formerly known as DoubleClick Search, is Google’s search management platform, which helps companies manage large search marketing campaigns across different channels in one integrated place. The tools on the SA360...
What does DV360 mean?
DV360 stands for Display and Video 360. A DV360 is Google’s Demand-side Platform (DSP), which provides marketers with a tool for managing and creating campaigns, organizing data, measuring and optimizing results, finding and buying media. The...
What does AoR stand for?
AoR or Agency of Record is an advertising agency assigned by the client to represent the company in media buys and public relations activities. It also acts as a legal entity of the company, meeting with the company’s clients to negotiate prices...
What Is A Dead Click?
A Dead Click is a click on a website the ends with nothing happening. Dead Clicks, is a metric used by Microsoft Clarity's analytics platform to understand the number of clicks that end up with no affect. Similar to Rage Clicks, Dead Clicks are a...
What does USP stand for?
A unique selling proposition is a one-of-a-kind factor that makes your company unique to others. A USP is part of a marketing strategy where companies inform their target market about how their products or services are superior to their...
What does DA stand for?
Domain Authority is an indicator that predicts how well your website will do in search engines. The domain’s ranking ability is affected by two factors: popularity (quality of backlinks and unique linking domains) and track record (those who have...
What Are Google Signals?
Google Signals are a Google Analytics Feature that Enables Cross Device Reporting Google Signals allows for Cross Device reporting by tracking based off of a cross platform user criteria in addition to a User-ID rather than just a standalone...
What does TOFu mean?
In Advertising, TOFu stands for Top Of Funnel. TOFu, although sounds like a soy-based vegetarian product, in marketing stands for Top of the funnel. This is the first stage in the sales funnel. At this stage, potential customers aren’t ready to...
What Is Microsoft Clarity?
Microsoft Clarity Is Microsoft's Web Analytics and Heatmap Tool. Similar to Google Analytics, Microsoft Clarity is a web analytics tool that helps understand user behavior on your website. This tool provides a simple, yet useful insight into a...
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