Marketing Articles

Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!

Featured Posts

What are the differences between Search, AI and LLM Visibility?

SEO Marketing for Franchisees: How to Drive Local Traffic at Scale

What is the ADPLAN Framework?

SMS Updates and What It Means For Your Strategy

Are Hashtags Still Relevant In 2026?

How Often Should You Text Your Customers to Avoid SMS Fatigue?

What Does Evergreen Mean In Marketing? Why Evergreen Content Still Works

Last Chance to Nominate a Veteran for Furnace Giveaway

The Importance Of HTML And Why Every Website Requires It

How Corkboard Concepts Crafts a Data-Driven Marketing Strategy

Logo Design Basics: Key Things to Consider

Display Ads vs Search Ads: Which One is Right for Your Business?

How To Optimize Your Paid Search Ads for Higher Conversion Rates

5 Ways To Maximize Your ROI With Email Marketing

How Programmatic Advertising Maximizes Your Reach and Reduces Wasted Spend

How To Create A Shot List Template For Any Social Media Client

How to Use Facebook Catalogs For More Effective Ads

Responsive vs Adaptive Design: What You Need to Know

What is Digital Display Advertising?

How To Set Up Google Analytics For Your Business

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What is a Landing Page?

If you’re looking to make a great first impression, landing pages are one of the most effective marketing channels to...

Avoiding Common Mistakes in Social Media Advertising

It is difficult to avoid making mistakes in social media advertising, especially if you are new to this type of...

A Guide to the Facebook Commerce Manager

In the ever-changing landscape of digital marketing, platforms continue to offer new tools to advertisers to help them effectively connect...

Unlocking the Full Potential of Google Ads Performance Max Campaigns

In the ever-evolving landscape of digital advertising, staying ahead of the competition requires leveraging the most advanced tools and strategies...

SEO Trends To Watch In 2025

A new year means new SEO trends to watch and implement into your strategies! Moving into 2025, some of the...

Corkboard Concepts Ranks No. 3748 on the 2024 Inc. 5000

In the marketing industry, staying ahead of the curve is no easy task. Yet, Corkboard Concepts has done just that!...

7 Web Design and Development Don’ts to Avoid That Can Make or Break Your Website

Creating an effective and engaging website is crucial for any business or individual aiming to establish a strong online presence....

Capturing Your Brand: The Power of Photography in Marketing

Advertising in the twenty-first century includes many forms of media. From billboards to television to the ever-growing social media platforms,...

8 Types of Digital Marketing

Imagine being able to connect with your audience on multiple levels, creating content that resonates, ads that convert, and strategies...

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Marketing Glossary

What Is A DSP?

A Demand Side Platform allows advertisers to search and buy advertising inventories from publishers through a single interface Before DSP was created, buying and selling digital ads were done manually in person. This old way comes with several...

What Does DOOH Mean?

Digital Out-Of-Home is outdoor advertising that uses digital signage technologies to deliver its content Digital Out-Of-Home advertising is a digitalized version of traditional Out-Of-home advertising (OOH). Like its counterpart, DOOH is placed...

What Are Pop-Up Ads?

Pop-up ads are advertisements that suddenly appear in a new small window when you’re surfing the web Pop-up ads are not the most liked type of advertisement for online visitors for good reasons. First, they can appear as a disturbance when...

What Are Snapchat’s Collection Ads?

Collection ads are Snapchat’s shoppable ad format where products are featured in a more dynamic and seamless way Besides making things easier for e-commerce advertisers to showcase their products, collection ads are also made for users to make...

What are Snapchat’s AR Lenses?

Augmented Reality (AR) lenses are Snapchat’s feature that allows you to add 3D effects and real-world enhancements to your stories The AR lenses are one of Snapchat's most favorite features. According to the company, it's estimated that one out of...

What Is A Snapchat Story Ad?

Snapchat story ad is an ad format where advertisers can create a series of snaps with a branded tile With Snapchat story ads, advertisers can show a collection of 3-20 stories that’ll appear in the discovery section. The new format can include...

What Is A Retweet (RT)?

A retweet is Twitter’s feature where other users share tweets (or posts) When someone retweets your post, they’re republishing your tweet to their followers. Due to the nature of retweets, users are motivated to create posts because they want their...

What is a Native Lead Form?

Native Lead Forms Are Forms Used Directly On The Platform The Advertiser's Ad Is Showing Native Lead Forms are popularly used on platforms like Facebook, LinkedIn and Google Search in which a person interacting with an ad does NOT have to go to the...

What Is Paid Search?

A paid search is a digital marketing effort that allows advertisers to place their ads on top of the search engine results pages When you use a paid search method, your ads will be listed at the top of the search engine results pages (SERPs) like...

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