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Marketing Articles

Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!

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The Definitive Guide to Advertising in 2024: Top 10 Advertising Trends to Expect

The Definitive Guide to Advertising in 2024: Top 10 Advertising Trends to Expect

The world of advertising is in a constant state of flux. As we stand on the cusp of 2024, it's...
Amazon Ads Partnership: Here’s What It Means For Your Business

Amazon Ads Partnership: Here’s What It Means For Your Business

How To Create A Content-Centric SEO Strategy

How To Create A Content-Centric SEO Strategy

What is Content-Centric SEO?  For those who are new to SEO and understand the importance of this digital marketing strategy,...
The Difference Between UX And UI Design

The Difference Between UX And UI Design

When working in the digital industry, you may hear the acronyms UX and UI design used interchangeably. User Experience (UX)...
Top 5 SEO Tips for Voice Search Optimization

Top 5 SEO Tips for Voice Search Optimization

Voice Search Optimization for Content and Websites Let’s take a moment to give Siri, Alexa and “OK, Google” their due....
Apple Maps Registration For Your Business

Apple Maps Registration For Your Business

What Does CMP Stand For?

What Does CMP Stand For?

CMP stands for Consent Management Platform.  A Consent Management Platform, or CMP, is for managing data and privacy consent on...
What Does CVR Stand For?

What Does CVR Stand For?

CVR Stands For Conversion Rate CVR is a popular marketing acronym, especially with TikTok Advertising Metrics. This metric looks at...
The Best Directories For Local SEO

The Best Directories For Local SEO

  There are thousands of local directories that exist out there, with more popping up and fading away each day....
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Marketing Glossary

What are Snapchat’s AR Lenses?

Augmented Reality (AR) lenses are Snapchat’s feature that allows you to add 3D effects and real-world enhancements to your stories The AR lenses are one of Snapchat's most favorite features. According to the company, it's estimated that one out of...

What Is A Snapchat Story Ad?

Snapchat story ad is an ad format where advertisers can create a series of snaps with a branded tile With Snapchat story ads, advertisers can show a collection of 3-20 stories that’ll appear in the discovery section. The new format can include...

What Is A Retweet (RT)?

A retweet is Twitter’s feature where other users share tweets (or posts) When someone retweets your post, they’re republishing your tweet to their followers. Due to the nature of retweets, users are motivated to create posts because they want their...

What is a Native Lead Form?

Native Lead Forms Are Forms Used Directly On The Platform The Advertiser's Ad Is Showing Native Lead Forms are popularly used on platforms like Facebook, LinkedIn and Google Search in which a person interacting with an ad does NOT have to go to the...

What Is Paid Search?

A paid search is a digital marketing effort that allows advertisers to place their ads on top of the search engine results pages When you use a paid search method, your ads will be listed at the top of the search engine results pages (SERPs) like...

What Is Influencer Marketing?

Influencer marketing is a collaboration between a company and an influencer to promote a product, service, and campaign Influencer marketing uses celebrities or any popular social media users or content creators that have significant audiences on...

What Is Deep Linking?

Deep linking is the use of hyperlink that’ll take users directly to a specific location on the app or website Deep linking allow users to access pages directly without any prompts or interstitial pages. It serves as a way to improve user experience...

What Is Buyer Intent Keyword?

A buyer intent keyword is a search query entered by users when actively looking to buy a product or service What people enter into a search engine can give us valuable insight into what’s going on in their minds when searching for a product. How do...

What Is Buyer Intent Data?

A buyer intent data is a collection of data that consists of users’ online activities Buyer intent data is used to target customers who are already at the bottom of the funnel. In other words, those who have the highest chance of purchasing. A...

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Why Your Business Needs To Be On Pinterest Why You Shouldn’t Buy Instagram Followers Why You Should Start A Facebook Shop Why You Should Add Movement To Your Social Posts Why You Need A Specialized TikTok Advertising Agency Why Is Print Media Still Relevant Why Businesses Need A Social Media Marketing Agency What You Can Do In Meta Business Suite What Is Responsive Website Design? What Is Responsive Website Design? What Is Instagram SEO? What is Google Analytics? What Is 4K Video? What Does GMB Mean? What Does CMP Stand For? What Are Your Short And Long-Term Marketing Strategies? What Are UX And UI? What Are Keywords And Why Aren’t You Using Them? What Are Google’s New Performance Max Ads? What Are Google Vehicle Listings?