Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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Marketing Glossary
What are Snapchat’s AR Lenses?
Augmented Reality (AR) lenses are Snapchat’s feature that allows you to add 3D effects and real-world enhancements to your stories The AR lenses are one of Snapchat's most favorite features. According to the company, it's estimated that one out of...
What Is A Snapchat Story Ad?
Snapchat story ad is an ad format where advertisers can create a series of snaps with a branded tile With Snapchat story ads, advertisers can show a collection of 3-20 stories that’ll appear in the discovery section. The new format can include...
What Is A Retweet (RT)?
A retweet is Twitter’s feature where other users share tweets (or posts) When someone retweets your post, they’re republishing your tweet to their followers. Due to the nature of retweets, users are motivated to create posts because they want their...
What is a Native Lead Form?
Native Lead Forms Are Forms Used Directly On The Platform The Advertiser's Ad Is Showing Native Lead Forms are popularly used on platforms like Facebook, LinkedIn and Google Search in which a person interacting with an ad does NOT have to go to the...
What Is Paid Search?
A paid search is a digital marketing effort that allows advertisers to place their ads on top of the search engine results pages When you use a paid search method, your ads will be listed at the top of the search engine results pages (SERPs) like...
What Is Influencer Marketing?
Influencer marketing is a collaboration between a company and an influencer to promote a product, service, and campaign Influencer marketing uses celebrities or any popular social media users or content creators that have significant audiences on...
What Is Deep Linking?
Deep linking is the use of hyperlink that’ll take users directly to a specific location on the app or website Deep linking allow users to access pages directly without any prompts or interstitial pages. It serves as a way to improve user experience...
What Is Buyer Intent Keyword?
A buyer intent keyword is a search query entered by users when actively looking to buy a product or service What people enter into a search engine can give us valuable insight into what’s going on in their minds when searching for a product. How do...
What Is Buyer Intent Data?
A buyer intent data is a collection of data that consists of users’ online activities Buyer intent data is used to target customers who are already at the bottom of the funnel. In other words, those who have the highest chance of purchasing. A...
Web Stories
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