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Marketing Articles

Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!

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Designing for Engagement: Top Elements for Interactive Web Design

Designing for Engagement: Top Elements for Interactive Web Design

To kick things off, you might be curious about what interactive elements are and why they’re worth your attention. Interactive...
What is Geotargeting?

What is Geotargeting?

What Is Geotargeting? A Smarter Way to Reach Your Audience in Digital Advertising If you're looking to improve the efficiency...
Maximize Your Holiday Advertising Strategy: 5 Tips for Successful Campaigns

Maximize Your Holiday Advertising Strategy: 5 Tips for Successful Campaigns

The holidays are fast approaching, which means that it’s time for businesses to fine-tune their advertising strategies to stand out!...
Corkboard Concepts Gets an Office Upgrade at the Energy Innovation Center

Corkboard Concepts Gets an Office Upgrade at the Energy Innovation Center

At Corkboard Concepts, we’re thrilled to announce that we’ve officially moved into a new office space! As our team continues...
What is a Landing Page?

What is a Landing Page?

If you’re looking to make a great first impression, landing pages are one of the most effective marketing channels to...
Avoiding Common Mistakes in Social Media Advertising

Avoiding Common Mistakes in Social Media Advertising

It is difficult to avoid making mistakes in social media advertising, especially if you are new to this type of...
A Guide to the Facebook Commerce Manager

A Guide to the Facebook Commerce Manager

In the ever-changing landscape of digital marketing, platforms continue to offer new tools to advertisers to help them effectively connect...
Unlocking the Full Potential of Google Ads Performance Max Campaigns

Unlocking the Full Potential of Google Ads Performance Max Campaigns

In the ever-evolving landscape of digital advertising, staying ahead of the competition requires leveraging the most advanced tools and strategies...
SEO Trends To Watch In 2025

SEO Trends To Watch In 2025

A new year means new SEO trends to watch and implement into your strategies! Moving into 2025, some of the...

Marketing Glossary

What does MFA stand for?

MFA stands for Multi-Factor Authentication.  MFA is the process of logging in to a system using more than just a password. This extra factor usually comes in the form of code that is sent via text or email. The codes can include letters and numbers...

What are Web authoring tools?

Web authoring tool tends to use the WYSIWYG(What You See Is What You Get) interface, meaning that web pages can be created visually similar to a desktop publishing program. This is an easier way to create web pages for a less experienced designer....

What does Web accessibility mean?

Web accessibility is about designing websites and web tools that ensure users can easily access the web, regardless of their abilities. Web accessibility encompasses all barriers that may hinder users from accessing the site. This includes things...

What is Web content?

Web content is the aural, visual, and textual aspects that are displayed on a website. Web content refers to the creative elements of a website. It can be a blog, video, product description, ad copy, social media post, and even a podcast. Rather...

What is WCAG?

WCAG stands for Web Content Accessibility Guidelines.  The WCAG provides a step-by-step guide for creating web content accessibility for individuals and organizations. The guide aims to help developers build web content that is more accessible to...

What Does GTM Stand For?

GTM Stands For Google Tag Manager Google Tag Manager (GTM) is a tool Google provides to easily place and manage multiple tags, triggers and variables on a website. Tags are generally snippets of codes, either first-party or third-party cookies,...

What Are Branded Effects?

TikTok’s Branded Effects features an array of fun and shareable branded stickers, effects, and filters Branded Effects are similar to Snapchat’s AR Lenses and Instagram’s filters, where stickers and animations can be added to the video. Marketers...

What Is Topview?

Topview is an ad feature where the content will appear on top of TikTok’s “For You” page Topview is similar to the format of  Brand Takeover as it’s displayed on the full screen. But unlike Brand Takeover, Topview ads can last up to 60 minutes and...

What Is A Hashtag Challenge?

Hashtag Challenge is Tiktok’s unique advertising format where users are encouraged to take part in the creation of the content Hashtag Challenge is one of the most fun ad creations out there. It gives marketers an excellent opportunity to connect...

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