Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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VIEW ALL POSTSWhat does ROMI mean?
Similar to ROI (Return on Investment), ROMI takes a look at the returns a company can attribute to marketing and...
What Does KPI Mean?
Key Performance Indicators, or KPI’s, are a reference to events that have a positive business outcome but fall short of...
What does CPA mean?
Cost per acquisition or CPA is a benchmark of efficiency in advertising spend based off of the completion of particular...
What does CTR mean?
CTR or Click Through Rate is a benchmark of top-level campaign performance. CTR is an important measure of an initial...
What does CPC mean?
Cost per click or CPC references the cost of each individual click on your ad, and is a benchmark for...
What is Programmatic Advertising?
Programmatic advertising refers to the automated bidding and placement process of advertisements across the internet properties, such as websites and...
A Virtual Pittsburgh Experience – Step Inside
Corkboard Concepts Conducts 300+ Virtual/360 Photo Tours: Corkboard Concepts partnered up with a Florida-based virtual destinations company, Threshold 360, and...
A Better Understanding of Attribution
“How did you hear about our [product/position/service/brand/company]?” Select one. TV Print Web Billboard Referral Other Where this question does pose...
The Relativity of Marketing Metrics and Performance
What are ideal metrics in marketing? We’ve all been there. Either asked these or been told to consider them. Rhetorical...
Marketing Glossary
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