Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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Web Accessibility: What Is It? And Why Is It Important?
6 Design Tips For A Great Website
Google’s Helpful Content Update: What it Means and Why is it Important For Creators
3 Tips On How To Capture Fast Motion Photography
What Are The 4 P’s Of Sales Effectiveness?
Why You Should Start A Facebook Shop
5 Ways Advertisements Help You Connect To A Product
5 Ways To Grow Your Social Media Presence
Attention Spans Are Not Shrinking
Marketing Glossary
What Are Rage Clicks?
Rage Clicks Are A Metric For Repetitive Clicking In A Single Area Rage Clicks, a metric used by Microsoft Clarity's analytics platform, for when a user is tapping/clicks repetitively in an area of a website. This is generally a negative metric and...
What does MOFu mean?
In advertising, MOFu stands for Middle Of Funnel. MOFu or Middle Of Funnel, is the center stage in the funnel where typically, prospects have identified the challenges they encounter and what solutions are appropriate. This is where marketers...
What does BOFu mean?
In advertising, BOFu stands for Bottom Of Funnel. Bottom Of Funnel (BOFu) is the final stage in the sales funnel where marketers are ready to make contact and go for a sale. At this stage, leads have identified themselves with the company and are...
What does SQL mean?
Sales Qualified Lead is the lead that has passed all the qualification stages by the sales team and is deemed ready to convert it into customers. It’s important to note that those leads that didn’t qualify into SQL shouldn’t be discarded...
What is a session?
According to Google Analytics, a session is a group of user interactions with your website that take place within a given time frame. A session can be made up of page views, events, form fills, transactions as well as other types of page...
What Are Bing Ads?
Bing Ads is Microsoft's Online Advertising Platform Bing Ads, currently being branded Microsoft Bing Ads, is Microsoft's response to Google Ads (previously Google Adwords). Bing Ads allows for Paid Search advertising across Microsoft's Bing search...
What does SAL stand for?
SAL stands for Sales Accepted Lead. It is the MQL leads that the sales team has agreed to be a promising prospect. At this stage, the sales team has accepted that the lead is valuable. However, a more rigorous process needs to be done, including...
What Does GA4 Mean?
GA4 Stands For Google Analytics 4 GA4, or Google Analytics 4, is Google's 4th iteration of it's analytics platform. As of October 14, 2020, GA4 is the default analytics setup through Google, replacing the previous default of UA, or Universal...
What is a MQL?
A Marketing Qualified Lead refers to leads that show the most promising prospect out of other leads. In other words, those prospects that have the highest chance of becoming a customer. Similar to Sales Accepted Leads (SAL), in MQL, leads...
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