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Marketing Articles

Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!

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Amazon Ads Partnership: Here’s What It Means For Your Business

Amazon Ads Partnership: Here’s What It Means For Your Business

Corkboard Concepts has some great news for businesses in Pittsburgh and beyond! As a premier digital and strategic marketing agency,...
How To Create A Content-Centric SEO Strategy

How To Create A Content-Centric SEO Strategy

What is Content-Centric SEO?  For those who are new to SEO and understand the importance of this digital marketing strategy,...
The Difference Between UX And UI Design

The Difference Between UX And UI Design

When working in the digital industry, you may hear the acronyms UX and UI design used interchangeably. User Experience (UX)...
Top 5 SEO Tips for Voice Search Optimization

Top 5 SEO Tips for Voice Search Optimization

Voice Search Optimization for Content and Websites Let’s take a moment to give Siri, Alexa and “OK, Google” their due....
What Does CMP Stand For?

What Does CMP Stand For?

CMP stands for Consent Management Platform.  A Consent Management Platform, or CMP, is for managing data and privacy consent on...
What Does CVR Stand For?

What Does CVR Stand For?

CVR Stands For Conversion Rate CVR is a popular marketing acronym, especially with TikTok Advertising Metrics. This metric looks at...
The Best Directories For Local SEO

The Best Directories For Local SEO

There are thousands of local directories that exist out there, with more popping up and fading away each day. In...
5 Ways Your Webpage Design Communicates Personal Value

5 Ways Your Webpage Design Communicates Personal Value

In today's digital landscape, creating a meaningful connection with website visitors is more crucial than ever. Beyond aesthetics and functionality,...
A Comprehensive Guide to GA4’s Conversion Tracking and Advanced Attribution Modeling

A Comprehensive Guide to GA4’s Conversion Tracking and Advanced Attribution Modeling

Enabling GA4 for Comprehensive Tracking and User Analysis In the area of dynamic digital marketing, Google Analytics 4 (GA4) stands...
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Marketing Glossary

What Is A Slug?

A slug is part of a URL that is located at the very end of the website link A slug is part of a URL that is located after the domain extension.  For example, in www.corkboardconcepts.com/articles - the slug is the ‘articles.’ You want to customize...

What Is A Cookie?

A cookie is small pieces of data stored on the browser to help identify your computer when using a computer network Cookies help websites keep track of the user’s activity, remembering information such as the user’s registered login, preferences,...

What Is A Website Backend?

A website backend is part of the website that users can’t see Also known as the server-side, a backend is the behind-the-scene of web development that ensures everything on the client-side (frontend) works properly. Frontend and backend work with...

What Is A Sitemap?

A sitemap makes it easier for search engines to locate where things are on your site A sitemap is a blueprint of your site which maps out all the different files, such as videos, images, and information about your pages. It's an essential feature...

What Is A Wireframe?

A wireframe is a visual outline that shows where structural parts of a page will be located A wireframe is created early in the development process of a website. It outlines the basic structure of the page, user flow, and site features. The primary...

What Is Schema?

Schema is a structured mark up to allow programs and search engines to better understand your website. Schema is a website code that enables search engines to find information about your website to present it to users. This information includes...

What Is Robots.txt?

Robots.txt Tells Websites To Crawl Your Website In Parts Or In Entirety Robot.txt, also known as the Robot exclusion protocol, is a standard system that helps websites communicate with web crawlers to determine whether they should be crawled or...

What Is Remarketing?

Remarketing Allows Businesses To Advertise To Those That Have Engaged With The Business Remarketing, also called retargeting, is a way of reaching out to people that have previously interacted with your website through personalized remarketing ad...

What Is A Meta Description?

Meta Descriptions Are A Type Of Structured Markup Used By Search Engines To Pull Information Into The Description of SERPs A Meta description is an HTML attribute that summarizes the content of a page. The Meta description will often appear on...

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Why Your Business Needs To Be On Pinterest Why You Shouldn’t Buy Instagram Followers Why You Should Start A Facebook Shop Why You Should Add Movement To Your Social Posts Why You Need A Specialized TikTok Advertising Agency Why Is Print Media Still Relevant Why Businesses Need A Social Media Marketing Agency What You Can Do In Meta Business Suite What Is Responsive Website Design? What Is Responsive Website Design? What Is Instagram SEO? What is Google Analytics? What Is 4K Video? What Does GMB Mean? What Does CMP Stand For? What Are Your Short And Long-Term Marketing Strategies? What Are UX And UI? What Are Keywords And Why Aren’t You Using Them? What Are Google’s New Performance Max Ads? What Are Google Vehicle Listings?