Marketing Articles

A cookie is small pieces of data stored on the browser to help identify your computer when using a computer network Cookies help websites keep track of the user’s activity, remembering information such as the user’s registered login, preferences,...

A website backend is part of the website that users can’t see Also known as the server-side, a backend is the behind-the-scene of web development that ensures everything on the client-side (frontend) works properly. Frontend and backend work with...

A sitemap makes it easier for search engines to locate where things are on your site A sitemap is a blueprint of your site which maps out all the different files, such as videos, images, and information about your pages. It's an essential feature...

A wireframe is a visual outline that shows where structural parts of a page will be located A wireframe is created early in the development process of a website. It outlines the basic structure of the page, user flow, and site features. The primary...

Schema is a structured mark up to allow programs and search engines to better understand your website. Schema is a website code that enables search engines to find information about your website to present it to users. This information includes...

Robots.txt Tells Websites To Crawl Your Website In Parts Or In Entirety Robot.txt, also known as the Robot exclusion protocol, is a standard system that helps websites communicate with web crawlers to determine whether they should be crawled or...

Remarketing Allows Businesses To Advertise To Those That Have Engaged With The Business Remarketing, also called retargeting, is a way of reaching out to people that have previously interacted with your website through personalized remarketing ad...

Meta Descriptions Are A Type Of Structured Markup Used By Search Engines To Pull Information Into The Description of SERPs A Meta description is an HTML attribute that summarizes the content of a page. The Meta description will often appear on...

A Lookalike Audience, or Similar To Audience, Is A Type Of Audience Modelling That Leverages Owned Data On Specific Actions To Forecast To People With Similar Behaviors Lookalike audiences are a common marketing tactic that helps a business or...