Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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VIEW ALL POSTSWhat Does CTA Mean?
In terms of marketing, a call to action (CTA) prompts someone to take an action. This lets your customer know...
What does CPM mean?
Cost Per Mille, and more popularly Cost Per Thousand (Mille = Thousand), or CPM, is an advertising cost structure based...
What does CRO mean?
Conversion Rate Optimization, or CRO, is the general optimization tactic for increasing the efficiency of [...]
What is a Google Business Profile?
Google My Business, or GMB, is a Google property that allows for businesses to claim their existence on Google [...]
What does CTV mean?
CTVs, commonly known as Connected TVs are any “Smart Televisions” that are able to connect to the internet and [...]
What is OTT Advertising?
Over the Top advertising, referred to as OTT Advertising, is online video advertising primarily on televisions bypassing [...]
What does SMM mean?
Social Media Marketing, or SMM, refers to the utilization of social media properties for marketing purposes, which may [...]
What does PLA mean?
Product Listing Ads or PLA are Google’s Shopping Ads that are displayed on Google Search Engine Results Page (SERPs) [...]
What does RLSA mean?
RLSA’s or Retargeting Lists for Search Ads is the use of Retargeting in Paid Search / PPC campaigns through Google...
Marketing Glossary
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