Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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The importance of paid social media advertising
Social media - almost everyone uses it. On Facebook alone, there are over 1.4 billion daily users worldwide. In North...
What does SQL mean?
Sales Qualified Lead is the lead that has passed all the qualification stages by the sales team and is deemed...
What is a session?
According to Google Analytics, a session is a group of user interactions with your website that take place within a...
What Are Bing Ads?
Bing Ads is Microsoft's Online Advertising Platform Bing Ads, currently being branded Microsoft Bing Ads, is Microsoft's response to Google...
What does SAL stand for?
SAL stands for Sales Accepted Lead. It is the MQL leads that the sales team has agreed to be a...
What Does GA4 Mean?
GA4 Stands For Google Analytics 4 GA4, or Google Analytics 4, is Google's 4th iteration of it's analytics platform. As...
What is a MQL?
A Marketing Qualified Lead refers to leads that show the most promising prospect out of other leads. In other words,...
What does AIDA mean?
The Marketing Acronym AIDA stands for: Awareness, Interest, Desire and Action AIDA stands for Awareness, Interest, Desire, Action. It’s a...
What does ROI mean?
ROI Stands For Return On Investment ROI or Return on Investment is an equation used to find the profitability of...
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