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Marketing Articles

Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!

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What Does CRM Stand For?

CRM stands for Customer Relationship Management Customer Relationship Management is the process of managing all interactions that a company makes...

What Does CMS Stand For?

CMS stands for Content Management System A CMS, Content Management System, is a computer software or an app used to...

What’s A Buyer Persona?

A buyer persona is a detailed information that represents your ideal customer.  The information for a Buyer Persona is created...

What does B2C Stand For?

B2C stands for Business-to-Consumer. Unlike B2B, business transactions are performed by businesses to consumers. An example of B2C is an...

What Does B2B Stand For?

B2B stands for Business-to-Business. A B2B is a relationship between one business to another, where all transactions of products and...

What Is A Multivariate Test?

A Multivariate test is similar to that of an A/B test but uses a higher volume of differences than a...

What’s an A/B Test?

An A/B test, also known as Split Testing and Bucket Testing, is a methodology in which two versions of marketing...

What Does eCPS stand for?

eCPS Stands For effective Cost Per Share Not to be confused with eCPSU (effective cost per swipe up), eCPS is...
Understanding Traditional Media – Television

Understanding Traditional Media – Television

As the marketing and advertising landscape changes with the advent of exciting new technologies and capabilities in the digital media...
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