Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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How To Create A Shot List Template For Any Social Media Client
How to Use Facebook Catalogs For More Effective Ads
Responsive vs Adaptive Design: What You Need to Know
What is Digital Display Advertising?
How To Set Up Google Analytics For Your Business
What Does ROI Stand For? Understanding What ROI Means In Business
Mobile-First Design: Strategies for Crafting an Exceptional Mobile Experience
A Comprehensive Guide to TikTok Ads
What is CSS and Why is it Important?
Marketing Glossary
What Are Google Vehicle Ads?
Learn More About Google's Vehicle Listing Ads One of Google's newest ad listing formats for automotive brings a visual component to SERPs. These ads automatically tie in a dealerships inventory, match those to search queries and shows an ad that...
What is Cohort Analysis?
Cohort analysis is a tool to measure the engagement of groups with similar characteristics. Cohort analysis breaks down data from a large set of groups to a smaller set of groups with shared characteristics to better understand their behavior. So...
What is Advertising Workspace?
The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance. The Advertising Workspace is intended to help advertisers achieve their advertising objectives more...
What does API stand for?
API stands for Application Programming Interface. An API makes it possible for one software to interact with other software. So it’s basically a code that allows communication between two separate apps. So, for instance, when you book a hotel from...
What does SDK stand for?
SDK stands for Software Development Kit. Also known as Devkit, an SDK is software tools and programs used by developers to create applications. Think of it like any other kit, where it includes everything from documentation to instructions on how...
What are Custom Dimensions and Metrics in Google Analytics?
Custom dimensions and metrics let you collect and analyze data that Google Analytics doesn't automatically collect. Custom dimensions and metrics can easily help track and analyze data that matters to your website. Google Analytics tracks...
What is a Measurement Protocol in Google Analytics?
A measurement protocol defines how developers can collect and send user interaction data directly to Google Analytics from other devices besides a website or mobile app. Unlike the Analytics from Javascript and mobile SDKs, where it automatically...
What is a Self-referral?
A self-referral in Google Analytics is traffic that comes within your own domain. Self-referrals can cause inaccurate session count and are usually caused by configuration problems such as missing tracking code and improperly configured...
What is Firebase?
Firebase is Google’s development software that helps businesses build mobile and web applications. With Google Firebase, you can create applications for iOs, Android, and Web applications. Firebase includes tools for tracking analytics, monitoring...
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