Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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The Future of SEO with AI: Our Insights on The Impact of AI in SEO
Ways To Elevate Your Marketing Using Drone Aerial Advertising
How To Allocate Your Search Spend Effectively
Tailoring Your SEO Strategy for AI Optimization: A Practical Guide for Implementing an AEO Strategy
What Is Interaction To Next Paint (INP) And Why Does It Matter?
How to Build Your Email List: A Beginner’s Guide to Growing Subscribers
Mastering the Instagram Algorithm: Tips for Organic Reach in 2025
What does PPC mean?
4 Ways SEO and Web Design Go Together
Marketing Glossary
What is Cohort Analysis?
Cohort analysis is a tool to measure the engagement of groups with similar characteristics. Cohort analysis breaks down data from a large set of groups to a smaller set of groups with shared characteristics to better understand their behavior. So...
What is Advertising Workspace?
The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance. The Advertising Workspace is intended to help advertisers achieve their advertising objectives more...
What does API stand for?
API stands for Application Programming Interface. An API makes it possible for one software to interact with other software. So it’s basically a code that allows communication between two separate apps. So, for instance, when you book a hotel from...
What does SDK stand for?
SDK stands for Software Development Kit. Also known as Devkit, an SDK is software tools and programs used by developers to create applications. Think of it like any other kit, where it includes everything from documentation to instructions on how...
What are Custom Dimensions and Metrics in Google Analytics?
Custom dimensions and metrics let you collect and analyze data that Google Analytics doesn't automatically collect. Custom dimensions and metrics can easily help track and analyze data that matters to your website. Google Analytics tracks...
What is a Measurement Protocol in Google Analytics?
A measurement protocol defines how developers can collect and send user interaction data directly to Google Analytics from other devices besides a website or mobile app. Unlike the Analytics from Javascript and mobile SDKs, where it automatically...
What is a Self-referral?
A self-referral in Google Analytics is traffic that comes within your own domain. Self-referrals can cause inaccurate session count and are usually caused by configuration problems such as missing tracking code and improperly configured...
What is Firebase?
Firebase is Google’s development software that helps businesses build mobile and web applications. With Google Firebase, you can create applications for iOs, Android, and Web applications. Firebase includes tools for tracking analytics, monitoring...
What is a Cross Device in Google Analytics?
Google's Cross Device is a tool to track and manage users' data from multiple devices. Cross Device helps businesses manage different data of users across different devices. So, for example, one segment of users might use a mobile device to surf...
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