Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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What is Geotargeting?
Maximize Your Holiday Advertising Strategy: 5 Tips for Successful Campaigns
Corkboard Concepts Gets an Office Upgrade at the Energy Innovation Center
What is a Landing Page?
Avoiding Common Mistakes in Social Media Advertising
A Guide to the Facebook Commerce Manager
Unlocking the Full Potential of Google Ads Performance Max Campaigns
SEO Trends To Watch In 2025
Corkboard Concepts Ranks No. 3748 on the 2024 Inc. 5000
Marketing Glossary
What does API stand for?
API stands for Application Programming Interface. An API makes it possible for one software to interact with other software. So it’s basically a code that allows communication between two separate apps. So, for instance, when you book a hotel from...
What does SDK stand for?
SDK stands for Software Development Kit. Also known as Devkit, an SDK is software tools and programs used by developers to create applications. Think of it like any other kit, where it includes everything from documentation to instructions on how...
What are Custom Dimensions and Metrics in Google Analytics?
Custom dimensions and metrics let you collect and analyze data that Google Analytics doesn't automatically collect. Custom dimensions and metrics can easily help track and analyze data that matters to your website. Google Analytics tracks...
What is a Measurement Protocol in Google Analytics?
A measurement protocol defines how developers can collect and send user interaction data directly to Google Analytics from other devices besides a website or mobile app. Unlike the Analytics from Javascript and mobile SDKs, where it automatically...
What is a Self-referral?
A self-referral in Google Analytics is traffic that comes within your own domain. Self-referrals can cause inaccurate session count and are usually caused by configuration problems such as missing tracking code and improperly configured...
What is Firebase?
Firebase is Google’s development software that helps businesses build mobile and web applications. With Google Firebase, you can create applications for iOs, Android, and Web applications. Firebase includes tools for tracking analytics, monitoring...
What is a Cross Device in Google Analytics?
Google's Cross Device is a tool to track and manage users' data from multiple devices. Cross Device helps businesses manage different data of users across different devices. So, for example, one segment of users might use a mobile device to surf...
What are Facebook Distribution Scores?
The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The...
What does MFA stand for?
MFA stands for Multi-Factor Authentication. MFA is the process of logging in to a system using more than just a password. This extra factor usually comes in the form of code that is sent via text or email. The codes can include letters and numbers...
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