Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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Keeping Social Media Content Fresh During COVID-19
Social media use is integral for any business. An active presence on social media can help you find new customers...
What does OOH mean?
OOH is outdoor advertising, which stands for Out Of Home media and is the larger classification for advertising placement [...]
What does SOV mean?
SOV or Share of Voice is the percentage of the advertising market your company owns, which is broken down based...
What Does CTA Mean?
In terms of marketing, a call to action (CTA) prompts someone to take an action. This lets your customer know...
What does CPM mean?
Cost Per Mille, and more popularly Cost Per Thousand (Mille = Thousand), or CPM, is an advertising cost structure based...
What does CRO mean?
Conversion Rate Optimization, or CRO, is the general optimization tactic for increasing the efficiency of [...]
What is a Google Business Profile?
Google My Business, or GMB, is a Google property that allows for businesses to claim their existence on Google [...]
What does CTV mean?
CTVs, commonly known as Connected TVs are any “Smart Televisions” that are able to connect to the internet and [...]
What is OTT Advertising?
Over the Top advertising, referred to as OTT Advertising, is online video advertising primarily on televisions bypassing [...]
Marketing Glossary
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