Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
All Post
VIEW ALL POSTS
How Corkboard Concepts Grew eCommerce ROAS To More Than 2500%
How To Run A Successful Recruitment Campaign
Fighting That End Of Year Creative Block
How to Advertise on Spotify
Utilizing Google Shopping Ads to Drive Ecommerce Business for Your Shopify Site
How To Leverage Keywords On Buyer Intent
Marketing On Pinterest
Copy That: How To Write Good Ad Copy
How To Create A Google Web Story
Marketing Glossary
What Is Paid Media?
Paid Media is an external marketing option in which a company pays to get their product promoted. Popular examples of paid media include TV advertising, Paid Search Advertising (SEM), Programmatic Display Ads and more. All contents of Paid Media...
What Is The Media Mix?
Similar to the Marketing Mix, the Media Mix focuses specifically the types of media that a business’s brand relies on in reaching it’s end customer. The Media Mix includes Owned, Paid and Earned Media. Each function of the media mix helps reach the...
What Is Content Marketing?
Content Marketing is a marketing strategy of creating different types of online content consistently to attract customers and increase leads. Content marketing includes everything from planning to create to distributing and publishing. The contents...
What Is The Buyer’s Journey
The buyer’s journey is the stages that someone goes through from finding a product to considering to purchasing. Companies need to focus on delivering valuable experience at every step of the buyer’s journey to help convert visitors to customers....
What Is A Backlink?
A backlink is a tool of linking a page to other external websites. Backlinks are often used in SEO (Search Engine Optimization) to help improve rank and discoverability in a search engine. A Backlink is also known as an inbound link. Backlinks...
What Does UET Tag Stand For?
UET Stands For Universal Event Tracking UET Tags are what Microsoft Ads (Bing Ads) calls their tracking pixel, similar to the Google Ads tag. The UET Tag is both a remarketing and conversion tag, hence the "Universal" indication. A business or...
What Does eCPC Stand For?
eCPC Stands For Enhanced Cost Per Click eCPC is a click based cost (CPC) strategy for Google Ads that focuses on conversion optimization. Enhanced Cost Per Click / eCPC is a Google Ads acronym for a cost strategy that is similar to TikToks oCPC...
What Does oCPC Stand For?
oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click, however, the TikTok advertising system will optimize...
What Does SME Stand For?
SME Acronym SME stands for Subject Matter Expert The SME acronym is the title, formally or informally, for a person who has expertise in a particular area or topic. SMEs are needed to help meet challenges or solve specific problems, through direct...
Web Stories
VIEW ALL POSTS
