Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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VIEW ALL POSTSWhat’s an A/B Test?
An A/B test, also known as Split Testing and Bucket Testing, is a methodology in which two versions of marketing...
What Does eCPS stand for?
eCPS Stands For effective Cost Per Share Not to be confused with eCPSU (effective cost per swipe up), eCPS is...
Understanding Traditional Media – Television
As the marketing and advertising landscape changes with the advent of exciting new technologies and capabilities in the digital media...
How Corkboard Concepts Creates More Effective Targeting Through Audience Modelling
A Walkthrough of Establishing Effective Audiences Data - It's not about knowing what a single person will do in each...
The Importance of Online Reputation Management
“It used to be word of mouth, now it’s word of mouse.” The meaning behind this saying is that...
what does ecpi mean?
eCPI stands for “effective Cost Per App Install” Similar to CPA, eCPI or effective cost per app install, is an...
What Does Paid eCPMR Mean?
Paid eCPMR stands for "effective Cost Per Thousand People Reached" The acronym eCPMR is an acronym used on Snapchat's advertising...
What Does Swipe Up Mean On Snapchat Ads
What Does Swipe Up Mean On Snapchat Ads Swipe Ups are similar actions to "Clicks" on other platforms. A swipe-up on...
What Does DMP Stand For?
DMP stands for Data Management Platform DMP's allow you to better collect, manage and model audience data across platforms. Think...
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