Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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Why You Should Start A Facebook Shop
5 Ways Advertisements Help You Connect To A Product
5 Ways To Grow Your Social Media Presence
Attention Spans Are Not Shrinking
Corkboard Concepts’ Web Development Process
How Corkboard Finds the Right Keyword for Your SEO Strategy
Psychological Pricing and Its Importance In Business
5 Social Media Tips for Businesses
A Guide to Utilizing Instagram Video Formats
Marketing Glossary
What Does Marcom Mean?
MarCom is the abbreviation of Marketing Communications. Marketing Communications are the primary means of connecting and building relationships with customers and prospects. Marcom plays a role as the voice of the company, receiving and processing...
What Does Top Of The Funnel Mean?
The top of the funnel is the first stage of the buyer’s journey before getting to the final stage of purchasing and becoming a customer. In this stage, marketers aim at spreading awareness of their brand in the hope of attracting them.
What Is A Target Market?
Target market is a group of consumers at which a service or product of your company is aimed. All the marketing efforts are also positioned to target this particular group of people. Consumers in a target market share similar characteristics such...
What Is A Bounce?
A bounce is a session that ends without 2 or more pageviews. A bounce represents the number of visitors who enter the website and exit right after, without continuing to explore other pages on the site. A second pageview negates a bounce. This is a...
What Is Off-Site SEO?
Unlike On-Site SEO, an Off-Site SEO is activities outside your website to improve discoverability and search engine ranking. Examples of off-site SEO practices are link building, increasing engagement on social media, reputation management, and...
What Is On-Site SEO?
On-Site SEO is the function of SEO that focuses within the actual company's website. On-Site SEO or On-Page SEO is the optimization of content on a web page to improve its search rankings and visibility. Besides producing and optimizing the quality...
What Is Owned Media?
What Is Owned Media? Owned Media is an entity such as a storefront, newsletter, website, and brand, among others, which the company has essentially control over. These entities work as a channel to market the brand to their target customers. A big...
What Is The Marketing Mix?
The Marketing Mix are product or service-centered strategies and tools that companies use to promote their brand and sell their products or services in the target market. The marketing mix is centered on the 4 P’s, which helps marketers define...
What Is Earned Media?
Earned media is content that spread throughout a business’s market because due to its value and popularity. Examples of Earned Media are PR, Social Media Followings, SEO position, Word of Mouth (WoM), and others. With Earned Media, the brand does...
Web Stories
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