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Digital Marketing Terms: A Corkboard Concepts Glossary

 
We are asked on a regular basis, “What do these terms mean?”, “Why do marketers like Alphabet Soup so much?” and “Geez, do we really need another acronym?” To the latter question, the answer is likely no – but wouldn’t it be better if we did?

 

To help out our clients, community, connoisseurs of information and bar trivia goers in better understanding the terminology that we use and the acronyms that confuse the masses, we’ve developed this glossary of terms to help you better understand the terminology we’re throwing at you. Please be on the lookout for regular updates, reference this as needed and ask questions below to get answers.

Common Marketing Acronyms

These are generally 3 and 4 letter character makeups that haunt most people’s discussions with marketers. Below is a list of some common marketing acronyms and what they mean. 

How To Create A Product Catalog
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How To Create A Product Catalog

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What Is Data Visualization and Why Is It Beneficial?
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What Is Data Visualization and Why Is It Beneficial?

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Common Marketing Acronyms

What Does GTM Stand For?

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Common Marketing Terms

What Are Branded Effects?

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Why Your Business Should be Using Google Forms
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Why Your Business Should be Using Google Forms

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Common Marketing Terms

What Is Topview?

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Common Marketing Terms

What Is A Hashtag Challenge?

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Common Marketing Terms

What Is A Brand Takeover?

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Common Marketing Terms

What Are In-Feed Ads?

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Common Marketing Terms

What Is TikTok Ad?

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The Importance of Using Social Media Scheduling Platforms
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The Importance of Using Social Media Scheduling Platforms

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Common Marketing Acronyms

What Does VAR Mean?

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Common Marketing Acronyms

What Does OEM Stand For?

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Common Marketing Acronyms

What Does VDP Mean?

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Common Marketing Terms

What Is Conquest Marketing?

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Common Marketing Acronyms

What Does DPM mean?

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Common Marketing Terms

What Is Contextual Targeting?

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Common Marketing Terms

What Is A Blacklist?

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Common Marketing Terms

What Is An Ad Server?

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Common Marketing Terms

What Is An Ad Network?

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Uncommon Marketing Acronyms

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Common Marketing Terms

What Are Rage Clicks?

Rage Clicks Are A Metric For Repetitive Clicking In A Single Area Rage Clicks, a metric used by Microsoft Clarity's analytics platform, for when a user is tapping/clicks repetitively in an area of a website. This is generally a negative metric and signals either a...

What Are The 4 P’s Of Marketing?

The 4 P’s of Marketing are Product, Price, Place, and Promotion. Product: The type of product or service that meets the demand of the target audience. Price: The actual amount that the product will be sold. This amount is what the customer will pay to use the products...

What do Engagements mean?

Engagements are a general classification for the way people interact with an ad. It’s also used on social media, such as Facebook, to highlight video views, post reactions, page reactions and more. These are often used as a benchmark for performance within the...

What does Ad Relevance mean?

Ad Relevance is Facebook’s indicator of how well your ad matches both their policies and the target audience. According to Facebook, Ad Relevance does not directly impact your costs and reach; however, reach and costs dictate your Ad Relevance. Ad Relevance is similar...

What Does Canonicalization Mean?

Canonicalization is simply identifying the original or main source of a particular piece of content online. Canonicalization is the way that search engines, like Google, sift through duplicate content to understand the source that is attributed as the original,...

What does Click-to-Call mean?

Click-to-Call is an easy action on web properties where a single click opens a phone app so a person can directly call a business. Click-to-Calls are often seen on websites and as extensions on ads. Search and Display both have Click-To-Call opportunities. 

Uncommon Marketing Terms

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