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Digital Marketing Terms: A Corkboard Concepts Glossary

 
We are asked on a regular basis, “What do these terms mean?”, “Why do marketers like Alphabet Soup so much?” and “Geez, do we really need another acronym?” To the latter question, the answer is likely no – but wouldn’t it be better if we did?

 

To help out our clients, community, connoisseurs of information and bar trivia goers in better understanding the terminology that we use and the acronyms that confuse the masses, we’ve developed this glossary of terms to help you better understand the terminology we’re throwing at you. Please be on the lookout for regular updates, reference this as needed and ask questions below to get answers.

Common Marketing Acronyms

These are generally 3 and 4 letter character makeups that haunt most people’s discussions with marketers. Below is a list of some common marketing acronyms and what they mean. 

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How Hashtags Can Help Your Business

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The Brave Browser Explained
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The Brave Browser Explained

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How Corkboard Concepts Supports Tag Management Consent
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How Corkboard Concepts Supports Tag Management Consent

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You down with OTT?
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You down with OTT?

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What Is Geofencing Marketing?
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What Is Geofencing Marketing?

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The Three Types Of Search Queries
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The Three Types Of Search Queries

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How Hashtags Can Help Your Business
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How Hashtags Can Help Your Business

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Securing First-Party Data, and Three Great Ways to Use It
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Securing First-Party Data, and Three Great Ways to Use It

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How To Create A Product Catalog
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How To Create A Product Catalog

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What Is Data Visualization and Why Is It Beneficial?
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What Is Data Visualization and Why Is It Beneficial?

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Common Marketing Acronyms

What Does GTM Stand For?

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Common Marketing Terms

What Are Branded Effects?

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Why Your Business Should be Using Google Forms
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Why Your Business Should be Using Google Forms

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Common Marketing Terms

What Is Topview?

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Common Marketing Terms

What Is A Hashtag Challenge?

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Common Marketing Terms

What Is A Brand Takeover?

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Common Marketing Terms

What Are In-Feed Ads?

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Common Marketing Terms

What Is TikTok Ad?

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The Importance of Using Social Media Scheduling Platforms
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The Importance of Using Social Media Scheduling Platforms

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Common Marketing Acronyms

What Does VAR Mean?

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Uncommon Marketing Acronyms

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Common Marketing Terms

What Does Inbound Marketing Mean?

Inbound Marketing, also known as Pull Marketing, is a technique used to attract customers that are already potentially in-market for a business’s product or service. Inbound Marketing uses tools such as content marketing, search engine optimization (SEO), branding,...

What Does Marcom Mean?

MarCom is the abbreviation of Marketing Communications. Marketing Communications are the primary means of connecting and building relationships with customers and prospects. Marcom plays a role as the voice of the company, receiving and processing all information.

What Does Paid eCPMR Mean?

Paid eCPMR stands for "effective Cost Per Thousand People Reached" The acronym eCPMR is an acronym used on Snapchat's advertising dashboard as a cost metric for number of people reached, rather than just number of ads served (CPM). eCPMR is an important metric to...

What Does Programmatic Mean?

Programmatic is the process of automated matching of two opposing sides (i.e. matching the needs of buyers and sellers) or matching a process to a program. In marketing and advertising, programmatic is specific to the automated process of buying and/or selling ad...

What does Quality Score mean?

Quality Score Is A Paid Search Indicator For Quality And Efficiency Of Campaign Performance. Quality score is an important metric in Paid Search which lets a business know how efficiently your keywords are being priced out in a competitive marketplace. In addition to...

What Is A Backlink?

A backlink is a tool of linking a page to other external websites. Backlinks are often used in SEO (Search Engine Optimization) to help improve rank and discoverability in a search engine. A Backlink is also known as an inbound link. Backlinks we’re popularized by...

What Is A Blacklist?

A blacklist or a blocklist is a list of IP addresses that are considered to be distributing spam A blocklist is used by ISPs(Internet Service Providers) as a filter to block messages that are believed to be malicious. It uses pieces of information and a set of...

Uncommon Marketing Terms

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