What is Cohort Analysis?

Cohort analysis is a tool to measure the engagement of groups with similar characteristics.  Cohort analysis breaks down data from a large set of groups to a smaller set of groups with shared characteristics to better understand their behavior. So rather than looking...

What is Advertising Workspace?

The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance.  The Advertising Workspace is intended to help advertisers achieve their advertising objectives more effectively. This GA4...

What does API stand for?

API stands for Application Programming Interface.  An API makes it possible for one software to interact with other software. So it’s basically a code that allows communication between two separate apps. So, for instance, when you book a hotel from your mobile phone...