Glossary
A paid search is a digital marketing effort that allows advertisers to place their ads on top of the search engine results pages When you use a paid search method, your ads will be listed at the top of the search engine results pages (SERPs) like Google and Bing, making it more visible to online […] Read More
Influencer marketing is a collaboration between a company and an influencer to promote a product, service, and campaign Influencer marketing uses celebrities or any popular social media users or content creators that have significant audiences on their social media platforms. An influencer can have a range of hundreds of thousands to millions of followers. Influencer […] Read More
Deep linking is the use of hyperlink that’ll take users directly to a specific location on the app or website Deep linking allow users to access pages directly without any prompts or interstitial pages. It serves as a way to improve user experience by enabling them to find pages easily. Deep links are made up […] Read More
A buyer intent keyword is a search query entered by users when actively looking to buy a product or service What people enter into a search engine can give us valuable insight into what’s going on in their minds when searching for a product. How do we know which keywords have buyer intent? Remember that […] Read More
A buyer intent data is a collection of data that consists of users’ online activities Buyer intent data is used to target customers who are already at the bottom of the funnel. In other words, those who have the highest chance of purchasing. A buyer intent data can include activities such as the frequency of […] Read More
A buying intent is the likelihood of customers in purchasing a product or service in a given period of time When a customer expresses a buying intent, they’re showing behaviors that indicate their interest in purchasing a product. The information collected (called Buyer Intent Data) includes things they do online such as their content consumption […] Read More
The internet of things refers to the physical devices or objects embedded with technologies so that it can interact over a network Any physical objects that can be connected to the internet can be considered as IoT. These connected objects are equipped with technological components so that it can share and collect data. Some examples […] Read More
A corporate identity is the overall character of a company and how it presents itself to the public A corporate identity encompasses everything from the visual aspect, such as the logo, to how it operates its business internally and externally. The objective of corporate identity is to differentiate from competitors and build trust with the […] Read More
A Minimum Viable Product is a development approach where the basic version of a product is released to the market to get feedback from potential buyers Although MVP is only the basic version of the product, it still needs to have enough features to get the attention of prospective consumers. The feedback helps companies improve […] Read More
Google web story is a mobile-friendly visual slideshow similar to the story feature you see on Instagram and Facebook Google web stories use a combination of images, sounds, texts, and animations to create dynamic content that can be consumed by simply tapping through or swiping from one story to another. Web stories can appear on […] Read More