Glossary
Web content is the aural, visual, and textual aspects that are displayed on a website. Web content refers to the creative elements of a website. It can be a blog, video, product description, ad copy, social media post, and even a podcast. Rather than outright selling a product, web content is meant to attract customers, […] Read More
WCAG stands for Web Content Accessibility Guidelines. The WCAG provides a step-by-step guide for creating web content accessibility for individuals and organizations. The guide aims to help developers build web content that is more accessible to all users, especially those with disabilities. The WCAG was developed by the World Wide Web Consortium (W3C). The guideline is […] Read
What are Porter’s Five Forces? Porter’s Five Forces is a model that analyzes a company’s competitive environment. Understanding these five forces can help you recognize where you stand within an industry with regard to your competitors, your substitutes, your customers, your suppliers, and new entrants. Porter’s Five Forces model will help you analyze your competitive […] Read More
GTM Stands For Google Tag Manager Google Tag Manager (GTM) is a tool Google provides to easily place and manage multiple tags, triggers and variables on a website. Tags are generally snippets of codes, either first-party or third-party cookies, that indicate something about a user on a website. Triggers are the bridge between variables and […] Read More
TikTok’s Branded Effects features an array of fun and shareable branded stickers, effects, and filters Branded Effects are similar to Snapchat’s AR Lenses and Instagram’s filters, where stickers and animations can be added to the video. Marketers can apply Branded Effects to their video content to create a more dynamic, attractive, and immersed experience. Branded […] Read More
Topview is an ad feature where the content will appear on top of TikTok’s “For You” page Topview is similar to the format of Brand Takeover as it’s displayed on the full screen. But unlike Brand Takeover, Topview ads can last up to 60 minutes and don’t appear first thing when users open the app. […] Read More
Hashtag Challenge is Tiktok’s unique advertising format where users are encouraged to take part in the creation of the content Hashtag Challenge is one of the most fun ad creations out there. It gives marketers an excellent opportunity to connect with their audiences and increase brand awareness. Users are encouraged to create their own videos […] Read More
A Brand Takeover is one of TikTok’s ad formats that allow advertisers to showcase their ads as soon as the users open the app Brand-takeover ads can be a 3-second image or 3-5 second short video and are shown on full screen. It’s one of the most popular ad creation programs on TikTok, and for […] Read More
TikTok’s In-feed Ads are short-form video ads that appear in between users’ videos In-feed ads are similar to other social media story formats. The ads you create will appear on the “For You” page, similar to Instagram’s stories. This ad format allows you to create creative video ads that can last up to 60 minutes […] Read More
TikTok ads are a fun and easy-to-use advertisement creation platform with active users of over 1.06 billion worldwide TikTok is now the fifth-largest social media network in the world, spanning over 150 countries with over 2 billion downloads on the app store and Google play. With the sheer numbers, it’s understandable why Tiktok is appealing […] Read More