A buying intent is the likelihood of customers in purchasing a product or service in a given period of time
When a customer expresses a buying intent, they’re showing behaviors that indicate their interest in purchasing a product.
The information collected (called Buyer Intent Data) includes things they do online such as their content consumption and past purchases.
These data can help you give a clearer idea of where customers are in their journey to making a purchase. You can then strategically target your potential buyers with content and other marketing efforts to help them move further along the funnel and eventually turning them into conversion.