Glossary
A SWOT analysis is a framework that identifies the company’s Strengths, Weaknesses, Opportunities, and Threats A SWOT analysis is used to help companies assess the positive and negative aspects of their business so that it can develop a better strategy for future performance. A SWOT analysis can be used when creating a project, product, or […] Read More
A voice search is a function where users can use their voice instead of typing to search online Voice search uses speech recognition technology to help transcribe human speech into text. People use voice search for extracting different information, from the weather forecast to the stock market to everyday questions. Voice search gets their information […] Read More
Transactional search queries are search queries whereby a user is interested in making a transaction, such as buying a product Search requests that indicate interest in purchasing is considered to be a transactional query. For example, search requests that include verbs such as “buy,” “order,” and “download, as well as the product’s or brand’s name […] Read More
Informational search queries are used by users who are looking to find an answer to a question As an information-driven query, searches usually come in the form of questions and use words such as “how” and “what.” For example, “how to cook rice” or “what is SEO.” However, an informational query can also be in […] Read More
A navigational search query is a search request entered by users when looking for a specific website Navigational search queries, also known as “Go” search queries, are used only to find a particular website. The users don’t necessarily have a clear intent of purchasing a product. Users might also use a navigational search when they […] Read More
Brand Awareness is the degree of recognition and association of your brand by your customers Brand Awareness is more than just being aware of the name and the logo of your company. It’s also about customers’ ability to associate your product with their lifestyle. For example, you may have heard someone say, “I’m going to […] Read More
A Website Front-End is the visual aspect of a website that users can view and interact with Front-End, also called the client-side, is anything that users experience when navigating a website. Unlike a Website Back-End, where every work that goes into creating a website happens in the background (the server-side), a Front-End Developer uses web […] Read More
A product-market fit is a stage where businesses have found the right product that fulfills the demand in the market Product-market fit is the stage that every business wants to be in because this is where you’ll see your business growing. When your company has reached this ideal stage, your customers have already experienced your […] Read More
A Thank You Page is a page on a website where users are redirected after they’ve completed an action, such as clicking “yes “to an offer or a purchase Many businesses overlooked this simple but yet important page. A Thank You page serves many purposes besides a token of appreciation. It can help your business […] Read More
Responsive design helps your website adapt to different screen sizes and other elements when accessed on many different devices and browsers A Responsive Design is an approach used in web development that enables users to access content in various screen sizes on all devices. You may have encountered a problem when opening a website, and […] Read More