Glossary
What is an impression? An impression is the number of times your ad is loaded on a website, app, or other platform and may be seen. Most impressions are actually tracked by load and not exactly by being seen. A Viewable Impression is one that is seen, not in its entirety, but in its majority. […] Read More
CBC Stands For Corkboard Concepts CBC is our attempt to cloud the world we live in with yet another acronym. Supposing that hearing our team regularly talk about CPC, PPC, CTR, and the works, we’ll also be using CBC as well. More commonly, CBC can be found in reports to indicate traffic associated with your […] Read More
OOH is outdoor advertising, which stands for Out Of Home media and is the larger classification for advertising placement [...]
SOV or Share of Voice is the percentage of the advertising market your company owns, which is broken down based [...]
In terms of marketing, a call to action (CTA) prompts someone to take an action. This lets your customer know the next [...]
Cost Per Mille, and more popularly Cost Per Thousand (Mille = Thousand), or CPM, is an advertising cost structure based [...]
Conversion Rate Optimization, or CRO, is the general optimization tactic for increasing the efficiency of [...]
Google My Business, or GMB, is a Google property that allows for businesses to claim their existence on Google [...]
CTVs, commonly known as Connected TVs are any “Smart Televisions” that are able to connect to the internet and [...]
Over the Top advertising, referred to as OTT Advertising, is online video advertising primarily on televisions bypassing [...]