Our Process
Working with Corkboard Concepts starts with understanding your business, your goals, and what needs to happen next.
Working with Corkboard Concepts starts with understanding your business, your goals, and what needs to happen next.
What It’s Like To Work With Corkboard Concepts
You will have a dedicated account manager as your main point of contact, but you are supported by a full team behind the scenes.
Depending on your strategy, that team may include specialists across paid media, SEO, content, creative, development, analytics, and more.
Our job is to make the process feel clear, organized, and aligned with your business goals. You should know what we are doing, why we are doing it, and how it supports growth.
Our Marketing Process
Discovery Call
The first step is a conversation. We want to understand your goals, current challenges, audience, industry, market, and what improvements you are hoping to make.
Audit and Opportunity Review
After discovery, our team reviews the areas most relevant to your goals. That may include your website, paid media, SEO visibility, social presence, creative, analytics, reporting, or overall digital footprint.
Strategy and Recommendations
Once we understand your goals and opportunities, we build a proposal with recommended services, scope, priorities, and next steps.
This is where strategy starts to take shape. We explain what we recommend, why it matters, and how each part supports your larger business goals.
Kickoff Call
After the proposal is approved and signed, we begin with a kickoff call. This helps make sure everyone is aligned before execution begins.
Your account manager will guide you through the process, gather key information, outline next steps, and coordinate with the team behind the scenes.
Setup and Launch
Before campaigns go live, our team handles the setup work required to execute the strategy. That may include campaign builds, tracking, creative development, website updates, content planning, analytics configuration, or landing page preparation.
Reporting, Optimization, and Strategy Meetings
Once your marketing is live, we track performance and look for ways to improve. You will receive regular reporting, check-ins, and strategy meetings.
What Happens After Launch?
Marketing is not a set-it-and-forget-it effort. Once campaigns, content, or website improvements are live, we continue to review performance and look for ways to strengthen the strategy.
After launch, we focus on:
- What is driving leads
- What is improving visibility
- What is helping users take action
- What should be tested next
- What needs to shift based on data
- What opportunities are emerging
CONTACT
Ready to Generate More Leads?
Tell us about your business and what you want to achieve. We’ll follow up with the next steps.