Glossary
In Advertising, TOFu stands for Top Of Funnel. TOFu, although sounds like a soy-based vegetarian product, in marketing stands for Top of the funnel. This is the first stage in the sales funnel. At this stage, potential customers aren’t ready to make a purchase just yet. Rather, they’re still getting to know your company and […] Read More
Rage Clicks Are A Metric For Repetitive Clicking In A Single Area Rage Clicks, a metric used by Microsoft Clarity’s analytics platform, for when a user is tapping/clicks repetitively in an area of a website. This is generally a negative metric and signals either a broken element on the website or a frustrated user. The […] Read More
In advertising, MOFu stands for Middle Of Funnel. MOFu or Middle Of Funnel, is the center stage in the funnel where typically, prospects have identified the challenges they encounter and what solutions are appropriate. This is where marketers provide information to the customer about the products and how it can suit their needs the best. […] Read More
In advertising, BOFu stands for Bottom Of Funnel. Bottom Of Funnel (BOFu) is the final stage in the sales funnel where marketers are ready to make contact and go for a sale. At this stage, leads have identified themselves with the company and are ready to make a purchase. This is when the sales team […] Read More
Sales Qualified Lead is the lead that has passed all the qualification stages by the sales team and is deemed ready to convert it into customers. It’s important to note that those leads that didn’t qualify into SQL shouldn’t be discarded just yet. These leads can still turn into viable prospects by improving and […] Read More
According to Google Analytics, a session is a group of user interactions with your website that take place within a given time frame. A session can be made up of page views, events, form fills, transactions as well as other types of page interactions. The session will start when someone arrives on the site and […] Read More
Bing Ads is Microsoft’s Online Advertising Platform Bing Ads, currently being branded Microsoft Bing Ads, is Microsoft’s response to Google Ads (previously Google Adwords). Bing Ads allows for Paid Search advertising across Microsoft’s Bing search engine, as well as extension into their extended Audience Network for display advertising. Bing Ads Vs. Google Ads Similarly to […] Read More
SAL stands for Sales Accepted Lead. It is the MQL leads that the sales team has agreed to be a promising prospect. At this stage, the sales team has accepted that the lead is valuable. However, a more rigorous process needs to be done, including confirming the lead’s data and accuracy, before it can be […] Read More
GA4 Stands For Google Analytics 4 GA4, or Google Analytics 4, is Google’s 4th iteration of it’s analytics platform. As of October 14, 2020, GA4 is the default analytics setup through Google, replacing the previous default of UA, or Universal Analytics. GA4 refers to the default Property setting within Google Analytics and does not affect […] Read More
A Marketing Qualified Lead refers to leads that show the most promising prospect out of other leads. In other words, those prospects that have the highest chance of becoming a customer. Similar to Sales Accepted Leads (SAL), in MQL, leads need to pass the criteria that a company has created, which list all the […] Read More