Glossary
A Product Feed Is… one of the best ways to send up-to-date information regarding your products to online channels. Feeds can be created in a few different formats such as XML, CSV, TSV, or JSON. Product feeds can be configured to automatically update, typically daily, so that channels will not have outdated information about products. […] Read More
Could your company benefit from Google Vehicle Listings? If you are a huge auto dealership franchise or a small-town dealer chances are you will benefit from investing in Google vehicle listings. What are they and how can they help improve your marketing efforts? Keep reading to learn more! Google Vehicle Listings Overview Vehicle listings are […] Read More
VDP stands for Vehicle Detail Page A Vehicle Detail Page is a page on a website that provides in-depth information about a particular vehicle Users who are looking into your VDP means business. In the marketing world, those visitors are considered to be at the bottom of the funnel. Meaning they’re serious about making a purchase. […] Read
Local Service Ads (LSAs) are Google’s Pay-Per-Lead Platform for Local Professionals. Google LSAs cover three main areas, each with slightly different nuances to setup and delivery of ads. These include: Google Guaranteed – This is for the home services industry. Google Screened – This is for the business, care, learning, or wellness industry. Google Licensed Verified – This is […]
Google Ads Overview Google Ads is a versatile platform that can help businesses advertise their company in a number of ways. The two most common uses of Google ads are search and display campaigns. Aside from these, some of the other campaign types are video, shopping, app, and local campaigns. Most recently, in 2021, Google […] Read More
No matter what your business plan is, utilizing short-term and long-term marketing strategies can help you achieve your business goals. Whether your goal is to increase brand awareness, drive traffic to your website, or grow your social media presence, there are several strategies that can help you accomplish these goals. Short-Term Marketing: Short-term marketing strategies […] Read More
The 4 P’s of Sales Effectiveness is not to be mistaken for the 4 P’s of Marketing. Even though, we often learn and hear about the 4 P’s of Marketing( Product, Price, Place, and Promotion) and they are a staple guide in determining a marketing plan to reach your target audience, they certainly aren’t the […] Read More
Learn More About Google’s Vehicle Listing Ads One of Google’s newest ad listing formats for automotive brings a visual component to SERPs. These ads automatically tie in a dealerships inventory, match those to search queries and shows an ad that includes: Vehicle image Vehicle title (Year, Make and Model) New/Used Website Location About Vehicle Ads […] Read More
The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance. The Advertising Workspace is intended to help advertisers achieve their advertising objectives more effectively. This GA4 interface focuses on attribution models and path conversion. The reports included in the advertising workspace can help you better understand your […] Read More