Glossary
Social Media Marketing, or SMM, refers to the utilization of social media properties for marketing purposes, which may [...]
Product Listing Ads or PLA are Google’s Shopping Ads that are displayed on Google Search Engine Results Page (SERPs) [...]
RLSA’s or Retargeting Lists for Search Ads is the use of Retargeting in Paid Search / PPC campaigns through Google Ads [...]
Search Engine Results Pages or SERPs is the common reference to Google’s search results (among other search [...]
Return on Advertising Spend or ROAS is similar to ROMI, except it is looking that the revenue figure generated by [...]
Similar to ROI (Return on Investment), ROMI takes a look at the returns a company can attribute to marketing and [...]
Key Performance Indicators, or KPI’s, are a reference to events that have a positive business outcome but fall short of [...]
Cost per acquisition or CPA is a benchmark of efficiency in advertising spend based off of the completion of particular [...]
CTR or Click Through Rate is a benchmark of top-level campaign performance. CTR is an important measure of an initial [...]
Cost per click or CPC references the cost of each individual click on your ad, and is a benchmark for budget efficiency. Common [...]