Glossary
Schema is a structured mark up to allow programs and search engines to better understand your website. Schema is a website code that enables search engines to find information about your website to present it to users. This information includes what the business is all about, what they do, where they’re located, the costs, and […] Read More
Robots.txt Tells Websites To Crawl Your Website In Parts Or In Entirety Robot.txt, also known as the Robot exclusion protocol, is a standard system that helps websites communicate with web crawlers to determine whether they should be crawled or not. It instructs engine crawlers which pages can or can’t be requested from your site. Robots.txt […] Read More
Remarketing Allows Businesses To Advertise To Those That Have Engaged With The Business Remarketing, also called retargeting, is a way of reaching out to people that have previously interacted with your website through personalized remarketing ad campaigns. For example, when a user is browsing the internet, remarketing will remind them of what they need or […] Read More
Meta Descriptions Are A Type Of Structured Markup Used By Search Engines To Pull Information Into The Description of SERPs A Meta description is an HTML attribute that summarizes the content of a page. The Meta description will often appear on Google’s search results under the headline (commonly referred to as the Meta Title). Meta […] Read More
A Lookalike Audience, or Similar To Audience, Is A Type Of Audience Modelling That Leverages Owned Data On Specific Actions To Forecast To People With Similar Behaviors Lookalike audiences are a common marketing tactic that helps a business or organization look at their current customer base to reach out towards new customers. This is a […] Read More
A live stream is an online streaming media broadcasted in real time. Live streaming technology allows users to create, watch, and share live videos from an internet-enabled device from anywhere in the world. More companies are incorporating live streaming as part of their digital marketing, and for good reasons. Live streaming video has a huge […] Read More
A landing page is a page where visitors first lands on when visiting a website after they click on a link from an email, Google, Youtube, Facebook, or other similar web. A landing page has a single purpose: converting visitors into leads. To maximize conversions, a landing page usually contains a targeted message or a […] Read More
Javascript (JS) is a web programming language that allows developers to create and control complex features on their websites. This includes creating dynamic content such as animated graphics, interactive forms, photo slideshows, and many others. An example of Javascript that you may often come across is when you type in a few letters on Google […] Read More
In Local Advertising, ARP Stands For Average Rank Position Average Rank Position (ARP) refers to the average page position of a specific domain in the Map Pack of SERPs. It is calculated by adding the position of local rankings of a domain that show up for a particular search and within the top 20 placements […] Read More
CLS stands for Cumulative Layout Shift CLS is a metric used to understand how visually stable a website interface is. CLS is a score that Google uses in their Search Console as an important user-centric, on-site SEO metric. A high CLS score indicates a “spammy” or poorly constructed web page. As a gauge of user […] Read More