Glossary
DMA stands for Designated Market Area. A Designated Marketing Area represents a city and surrounding area within a certain region. DMAs are most commonly used by traditional medias like TV and Radio stations to clearly detail a particular market. Nielson designates 210 DMAs within the United States of America. When placing media for regional or national […] Read
CX stands for Customer Experience. Also commonly referred to as Consumer Experience, or even UX (User Experience), Customer Experience is used to describe one’s interactions through the purchasing funnel. A CX is an important (and mostly non-quantifiable) measurement as it determines a consumer’s perception of your business, brand, and/or product. Using tools like Reputation Management […] Read More
GRP stands for Gross Rating Points. Gross Rating Points are a way to measure the reach of an advertising campaign based on the audience that a particular campaign is targeting. GRPs do not measure the total reach of the campaign. For instance, if a business’ advertising campaign is looking to reach Females Age 18-54, Gross […] Read More
UTM stand for Urchin Traffic Monitor. In case this is confusing, Urchin Tracking was a predecessor to Google Analytics, and the UTM codes are just a way for easily tracking traffic to specific URLs in Analytics. A UTM code looks as follows: Base URL (without UTM): https://corkboardconcepts.com/ URL with UTM: https://corkboardconcepts.com/?utm_source=Blog&utm_medium=Text_Link&utm_campaign=Website_Test&utm_term=UTM_Code&utm_content=Common_Acronyms Understanding UTMs UTM codes […] Read More
eCPSU stands for “effective Cost Per Swipe Up” eCPSU is an acronym used in Snapchat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a “Swipe Up”. With the swipe action on Snapchat being equivalent to a click or tap on other social media and digital […] Read More
GA stands for Google Analytics, a reporting tool from Google for understanding behavior on your website. GA is just the abbreviation for Analytics, but it is also a version of Analytics that has been regularly replaced by UA which stands for Universal Analytics, a newer version of Google Analytics. The different versions are apparent because […] Read More
Click-to-Call is an easy action on web properties where a single click opens a phone app so a person can directly call a business. Click-to-Calls are often seen on websites and as extensions on ads. Search and Display both have Click-To-Call opportunities. Read More
Programmatic is the process of automated matching of two opposing sides (i.e. matching the needs of buyers and sellers) or matching a process to a program. In marketing and advertising, programmatic is specific to the automated process of buying and/or selling ad inventory based of price, targeting and placements. Most programmatic ad placement processes are […] Read More
Experiential Marketing is a marketing tactic that utilizes the engagement of the customer, product or service. Popular examples of Experiential Marketing is through physical engagement of a customer by getting them to experience your product at a location or event, such as sampling a beverage or visually watching a stain-removal product in process. A large […] Read More
WYSIWYG stands for “What You See Is What You Get” WYSIWYG is a popular programming/web development movement that is moving towards an on-screen setup experience. This means that the programming and setup are the same visual experience that a user would have with the finished product. Popular web CMS’s are moving towards a WYSIWYG setup, […] Read More