Glossary
Word-of-mouth is the action of sharing information from one person to another, whether by telling someone directly or via another medium such as social media Have you ever recommended friends or family members about a product or a place because you’ve had a good experience with it? Or have someone ever told you to try […] Read More
Facebook pixel is a code for your website that tracks users as they interact with your Facebook ads Facebook pixel is a great tool to measure the performance of your Facebook ads because it monitors the actions of users and lets you know about them. Facebook pixel collects important data that can help you build […] Read More
What does reach mean? What does impression mean? How do they equal frequency? Reach vs Frequency vs Impressions Reach is the number of unique users that have seen your ad whereas impressions are how many times your advertisement was shown on screen. If an ad reaches 25,000 impressions and a reach of 5,000, […] Read More
A plugin is a software component that makes it possible to add a feature to the program Plugins give additional functionality to websites that is otherwise not available. This can vary from images, videos, sound, or animation. For example, when you want to watch a movie online, you may have encountered the requirement to download […] Read More
Third Party Cookies Are Cookies That Belong To A Site OTHER Than The One You’re Currently On Third Party Cookies exist for platforms like Facebook and Google for tracking user behavior on websites outside of these properties. Third party cookies are commonly seen in advertising and analytics, with a popular usage being retargeting. For example, […] Read More
A slug is part of a URL that is located at the very end of the website link A slug is part of a URL that is located after the domain extension. For example, in www.corkboardconcepts.com/articles – the slug is the ‘articles.’ You want to customize your URL’s slug for good reasons: improving your rankings […] Read More
A cookie is small pieces of data stored on the browser to help identify your computer when using a computer network Cookies help websites keep track of the user’s activity, remembering information such as the user’s registered login, preferences, shopping carts, and many others. When you visit a website, the site sends the cookie to […] Read More
A website backend is part of the website that users can’t see Also known as the server-side, a backend is the behind-the-scene of web development that ensures everything on the client-side (frontend) works properly. Frontend and backend work with each other by sending and receiving information to be displayed on a web page for users. […] Read More
A sitemap makes it easier for search engines to locate where things are on your site A sitemap is a blueprint of your site which maps out all the different files, such as videos, images, and information about your pages. It’s an essential feature for SEO because it can increase your site’s search engine visibility […] Read More
A wireframe is a visual outline that shows where structural parts of a page will be located A wireframe is created early in the development process of a website. It outlines the basic structure of the page, user flow, and site features. The primary purpose of the wireframe is to give a clear visual understanding […] Read More