Glossary
Advertising inventory is the amount of ad space that a publisher has for sale on its website Ad inventory is available for advertisers to post their ads on the publisher’s site. While the term is mostly used in online advertising, ad inventory also refers to advertisements in traditional media or print. Inventories are sold through […] Read More
An Ad Exchange is a digital marketplace where advertising inventories are bought and sold In an Ad exchange, trades of digital inventories are made between publishers and advertisers. These buying and selling are empowered by real-time bidding (RTB). Advertisers and marketers use Ad exchange to find popular magazines, websites, and other publishing platforms to post […] Read More
A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the sell-side platform, A SSP is the publisher’s version of DSP (Demand Side Platform). Where advertisers used DSPs to search and buy ad inventories, publishers can use SSPs to manage, sell, and optimize their inventories. How […] Read More
A Demand Side Platform allows advertisers to search and buy advertising inventories from publishers through a single interface Before DSP was created, buying and selling digital ads were done manually in person. This old way comes with several problems: It’s time-consuming, expensive, and ineffective. Buyers and sellers were also constrained geographically. With the advancement of […] Read More
Digital Out-Of-Home is outdoor advertising that uses digital signage technologies to deliver its content Digital Out-Of-Home advertising is a digitalized version of traditional Out-Of-home advertising (OOH). Like its counterpart, DOOH is placed anywhere outdoors, such as metro stations, campuses, retail stores, buses, and other public spaces. The striking difference is that DOOH uses digital screens […] Read More
Pop-up ads are advertisements that suddenly appear in a new small window when you’re surfing the web Pop-up ads are not the most liked type of advertisement for online visitors for good reasons. First, they can appear as a disturbance when browsing. Secondly, many pop-ups don’t come from a website but rather from malware. All […] Read More
Collection ads are Snapchat’s shoppable ad format where products are featured in a more dynamic and seamless way Besides making things easier for e-commerce advertisers to showcase their products, collection ads are also made for users to make shopping easy and fun. Series of products are shown in videos and images, and with just a […] Read More
Snapchat story ad is an ad format where advertisers can create a series of snaps with a branded tile With Snapchat story ads, advertisers can show a collection of 3-20 stories that’ll appear in the discovery section. The new format can include attachments that allow advertisers to add videos, apps installments, and deep links. You […] Read More
A retweet is Twitter’s feature where other users share tweets (or posts) When someone retweets your post, they’re republishing your tweet to their followers. Due to the nature of retweets, users are motivated to create posts because they want their message to be shared and seen across the platform. For marketers, the feature is a […] Read More
Native Lead Forms Are Forms Used Directly On The Platform The Advertiser’s Ad Is Showing Native Lead Forms are popularly used on platforms like Facebook, LinkedIn and Google Search in which a person interacting with an ad does NOT have to go to the advertisers website to convert. The lead collection is completed when action […] Read More