Glossary
UET Stands For Universal Event Tracking UET Tags are what Microsoft Ads (Bing Ads) calls their tracking pixel, similar to the Google Ads tag. The UET Tag is both a remarketing and conversion tag, hence the “Universal” indication. A business or organization places this tag on a website and then can create audiences and conversion […] Read More
eCPC Stands For Enhanced Cost Per Click eCPC is a click based cost (CPC) strategy for Google Ads that focuses on conversion optimization. Enhanced Cost Per Click / eCPC is a Google Ads acronym for a cost strategy that is similar to TikToks oCPC strategy. Read More
oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click, however, the TikTok advertising system will optimize your campaign for more conversions. oCPC is a TikTok acronym that is very similar to Google Ads […] Read More
SME Acronym SME stands for Subject Matter Expert The SME acronym is the title, formally or informally, for a person who has expertise in a particular area or topic. SMEs are needed to help meet challenges or solve specific problems, through direct support or by helping others. SME’s are though leaders in their particular industry […] Read More
The bottom of the funnel is the last stage of the buyer’s journey, where they’re ready to take action of whether purchasing or not. This is the crucial stage as you’ll be converting your leads into customers. Also, in this phase, potential customers are comparing information of your brand with your competitors. Read More
A Sales Funnel is the path a new customer goes through leading up to purchase A Sales Funnel is a concept that maps out all of the stages that someone goes through from the start of the buyer’s journey from prospect or lead to purchaser, and even in post-purchase relationships. The primary goal of a […] Read More
Unlike Inbound Marketing, where customers search for products and services that a business offers, in Outbound Marketing, the company initiates contact with its target customers. Outbound marketing is also known as Push Marketing. Outbound Marketing uses more traditional forms of advertising, such as TV commercials, print advertisements, email spam, and cold calling. Outbound Marketing is […] Read More
Inbound Marketing, also known as Pull Marketing, is a technique used to attract customers that are already potentially in-market for a business’s product or service. Inbound Marketing uses tools such as content marketing, search engine optimization (SEO), branding, and social media marketing (SMM) to create valuable experiences for customers and develop meaningful connections while driving […] Read More
CRM stands for Customer Relationship Management Customer Relationship Management is the process of managing all interactions that a company makes with both existing and potential customers. CRM implement different strategies to help marketer better understand their target audience and strengthen the relationship. Read More
CMS stands for Content Management System A CMS, Content Management System, is a computer software or an app used to manage and create content on a website. Many CMS are open source, meaning that it can be used for free. However, some features such as templates and plug-ins may be available for purchase. Examples of […] Read More