Glossary
What is a Keyword? A keyword is the fundamental basis of a search. A keyword is both the search parameter and also the snippet of a website taken for contextual relevance to that search query. Keywords range from single-word queries to long-tail keyword phrases. A keyword is at times synonymous with a Search Query, however, […] Read More
What is a conversion? A conversion is an action that a customer or prospective customer takes that have been deemed to have a positive impact on business operations. Conversions can range from online goal completions, new customer acquisition, purchases, phone calls, store visits, and more. Conversions may also include Key Performance Indicators. In digital marketing, […] Read More
In Marketing, SEV Stands for Search Engine Visibility SEV, or Search Engine Visibility, is about the visibility of a brand’s website in search results, like Google and Bing. Similar to SEV, Moz refers to Search Visibility as, “The Search Visibility score is the percentage of clicks we estimate you receive based on your organic rankings […] Read More
Essentially opposite to Long Tail Keywords, Short Tail Keywords refers to shorter and generally more broad keyword strings or even a single word query. Short tail keywords usually get more search volume due to the broadness of the terms. These are usually great keywords for quick searches and also for advertisers to quickly approach and […] Read More
A long tail keyword is a keyword string that is “longer”. The question of “How long does it have to be?” is up to debate, however, one thing it is definitely not is a single word keyword. A longer tail keyword often has a reduced amount of traffic but a higher amount of relevance for […] Read More
Linear TV is the broadcasting of television content via underground cables, broadcast towers, or satellites. This content is ‘live’ in that it is not streaming to a specific user, but multiple users throughout a market area. Read More
A Post-Roll video is a video advertisement that automatically plays at the conclusion of a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Post-Roll videos traditionally perform the lowest as compared to Pre-Roll or Mid-Roll video ads. Read More
A Mid-Roll video is a video advertisement that automatically plays during a break in a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Most video players do not allow a skip function during a Mid-Roll video ad. Read More
A Pre-Roll video is a video advertisement that automatically plays before a piece of video content. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Many video ad players online have a skippable function that allows you to skip the video ad after 5 seconds. Running 6 second […] Read More
What Is Display Advertising? What is Banner Advertising? When referring to digital advertising, display or banner advertising simply refers to image, video or text ads (most commonly image ads) on websites. Placing specific display ads on websites can either be done through programmatic channels, direct buys (i.e. reaching out directly to the publisher) or through […] Read More