Glossary

CCR or Customer Churn Rate is the percentage of customers that stops doing business with a company in a given period of time.   Churn can be caused by a number of reasons such as poor user experience, better offer by a competitor, and lack of interesting features. CCR, CRR, and CLTV are important metrics […] Read More

A MAP Policy Stands For Minimal Advertised Price Policy MAP Policies are common retail policies limiting retailers from advertising prices under a minimal point. As the acronym indicates, this is specific to the advertised price and not necessarily the sales price. Often times the sale price or in-store price may be marked down lower than […] Read More

Customer Retention Rate, or shortly known as CRR, is a metric that measures the rate of customers that continues to do business with a company for over a given period of time. Contrary to a Customer Churn Rate, which monitors customers that stop doing business with a company, CRR focuses on loyalty and shows how […] Read More

CAC or Customer Acquisition Cost, is the total cost of marketing and sales efforts used to acquire a new customer.   CAC can be measured by dividing all the expenses in getting new customers by the number of customers gained during the period the money was spent. For example, let’s say a company spend $1000 […] Read More

CPL or Cost Per Lead is an advertising pricing system where advertisers make payments based on the number of leads generated. In a cost per lead model, both advertisers and publishers have responsibilities in producing desired performance. The publishers are responsible for putting the ads in the right place for the right audiences, whereas the […] Read More

NPS or Net Promoter Score is a metric that shows how likely customers recommend a company’s products or services to others. The information is collected through a survey, which asks common questions such as, “On a scale of 0 to 1, how likely are you to recommend our products to your friends or colleague?” Based […] Read More

In Marketing, SAC Stands For Special Ad Category Special ad categories are designations by initially Facebook, but now moving to Google and other platforms, for markets and advertising segments deemed protected. SAC’s are protected to eliminate the ability to discriminate in targeting, by eliminating the ability to target on age, gender and specific behaviors. Additionally, […] Read More

In Advertising, Tier 3 Relates To Local Advertising Efforts, Generally Around Local Branding and Purchasing. Tier 3 advertising refers to the type of advertising that exists at a local level, for a specific national brand. This is seen with larger, national brands that have a local retailer or services provider. The goal of a Tier […] Read More

In Advertising, Tier 2 Relates To Regional Advertising Efforts, Generally Around Branding In A Specific Area. Tier 2 Advertising is specific advertising initiatives that help a company brand itself within a local market. The goal of Tier 2 advertising is similar to that of Tier 1, to chose the company’s brand over the competition but […] Read More