Glossary
In advertising, Tier 1 relates to national advertising efforts, generally around branding. Tier 1 advertising exists in a scenario where a brand that has a distribution network and local outlets focuses on the broad scale of advertising initiatives. Generally speaking in Tier 1 advertising, the branding goal is for selecting the brand over its other […] Read More
The 4 P’s of Marketing are Product, Price, Place, and Promotion. Product: The type of product or service that meets the demand of the target audience. Price: The actual amount that the product will be sold. This amount is what the customer will pay to use the products or services. Place: Covers the distribution channel, […] Read More
UX stands for User Experience, and UI stands for User Interface. UX / User Experience A UX is the interaction of users with the company’s product or services. The design of UX is focused on delivering meaningful and enjoyable experiences to users. A better user experience is often encouraged by layout, responsiveness, page load, and […] Read More
Loyalty Marketing is a strategy which focuses on strengthening relationship with existing customers by ways of incentives and rewards. Loyalty programs are offered to customers to encourage them to repeat purchase. One example is the airline business, where frequent-flyers program allows customers to receive miles that they can collect and use for their next flights. […] Read More
MarCom is the abbreviation of Marketing Communications. Marketing Communications are the primary means of connecting and building relationships with customers and prospects. Marcom plays a role as the voice of the company, receiving and processing all information. Read More
The top of the funnel is the first stage of the buyer’s journey before getting to the final stage of purchasing and becoming a customer. In this stage, marketers aim at spreading awareness of their brand in the hope of attracting them. Read More
Target market is a group of consumers at which a service or product of your company is aimed. All the marketing efforts are also positioned to target this particular group of people. Consumers in a target market share similar characteristics such as demographics, income, and behavior. A popular way of approaching a business’s target market […] Read More
A bounce is a session that ends without 2 or more pageviews. A bounce represents the number of visitors who enter the website and exit right after, without continuing to explore other pages on the site. A second pageview negates a bounce. This is a popularly used KPI for high-level website engagement. A Bounce Rate […] Read More
Unlike On-Site SEO, an Off-Site SEO is activities outside your website to improve discoverability and search engine ranking. Examples of off-site SEO practices are link building, increasing engagement on social media, reputation management, and influencer marketing. Read More
On-Site SEO is the function of SEO that focuses within the actual company’s website. On-Site SEO or On-Page SEO is the optimization of content on a web page to improve its search rankings and visibility. Besides producing and optimizing the quality of content, on-site SEO also looks at keyword placement and density, HTML tags, heading, […] Read More