Glossary
SDK stands for Software Development Kit. Also known as Devkit, an SDK is software tools and programs used by developers to create applications. Think of it like any other kit, where it includes everything from documentation to instructions on how to build a particular thing. An SDK has processes, code samples, and a set of other […] Read
Custom dimensions and metrics let you collect and analyze data that Google Analytics doesn’t automatically collect. Custom dimensions and metrics can easily help track and analyze data that matters to your website. Google Analytics tracks specific attributes and metrics by default. Some examples of the predefined dimensions are age, region, product, etc. And some predefined […] Read More
A measurement protocol defines how developers can collect and send user interaction data directly to Google Analytics from other devices besides a website or mobile app. Unlike the Analytics from Javascript and mobile SDKs, where it automatically sends user interaction data(such as page views, transactions, events, etc) to analytics from mobile and websites, other […] Read More
A self-referral in Google Analytics is traffic that comes within your own domain. Self-referrals can cause inaccurate session count and are usually caused by configuration problems such as missing tracking code and improperly configured cross-domain tagging. Self-referrals can have a significant impact on your data performance. It can affect acquisition, behavior, and conversion data. Therefore, […] Read More
Firebase is Google’s development software that helps businesses build mobile and web applications. With Google Firebase, you can create applications for iOs, Android, and Web applications. Firebase includes tools for tracking analytics, monitoring performance, cloud messaging, reporting and fixing crashes, storing and syncing databases, providing secure authentication systems, and many others. Unlike traditional app development, […] Read More
Google’s Cross Device is a tool to track and manage users’ data from multiple devices. Cross Device helps businesses manage different data of users across different devices. So, for example, one segment of users might use a mobile device to surf the web and use the laptop to purchase. Another segment might use the desktop […] Read More
The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The distribution scores give marketers a straightforward metric that shows which posts are doing well and which aren’t. The […] Read More
MFA stands for Multi-Factor Authentication. MFA is the process of logging in to a system using more than just a password. This extra factor usually comes in the form of code that is sent via text or email. The codes can include letters and numbers that are time-sensitive, meaning they will expire after a certain […] Read More
Web authoring tool tends to use the WYSIWYG(What You See Is What You Get) interface, meaning that web pages can be created visually similar to a desktop publishing program. This is an easier way to create web pages for a less experienced designer. Users just need to add elements to the visual interface and […] Read More
Web accessibility is about designing websites and web tools that ensure users can easily access the web, regardless of their abilities. Web accessibility encompasses all barriers that may hinder users from accessing the site. This includes things such as navigating, perceiving and interacting with the web. Besides general users, web accessibility is particularly focused on […] Read More