Glossary
A buyer persona is a detailed information that represents your ideal customer. The information for a Buyer Persona is created based on market research that includes demographics, goals, motivation, behavioral, and buying patterns. A buyer persona helps marketers create content to better target customers on a personal stance, as they are focused on the core […] Read More
B2C stands for Business-to-Consumer. Unlike B2B, business transactions are performed by businesses to consumers. An example of B2C is an online marketplace that sells its products directly to customers. Common B2C relationships are for retail stores, restaurants and more. Unlike the B2B relationship, B2C has the end transaction with a person or set of individuals […] Read More
B2B stands for Business-to-Business. A B2B is a relationship between one business to another, where all transactions of products and services are done strictly between businesses. An example of a B2B is a wholesaler that sells its products to retailers (a B2B transaction), who then sell it to customers (the latter Retailer-End Customer being a […] Read More
A Multivariate test is similar to that of an A/B test but uses a higher volume of differences than a typical Split Test. Multivariate Tests generally see 3 or more versions of marketing assets, either at the targeting, messaging or landing page experience. Through this comparative testing, a marketer can make a data-centric decision on […] Read More
An A/B test, also known as Split Testing and Bucket Testing, is a methodology in which two versions of marketing assets, like an ad message, imagery, or an app or a webpage, is tested proportionately across visitors to see which variants perform better. The test uses statistical data to evaluate your page and show which […] Read More
eCPS Stands For effective Cost Per Share Not to be confused with eCPSU (effective cost per swipe up), eCPS is a Snapchat acronym for the effective Cost Per Share. This is an cost-based metric for efficiency based on share engagements. eCPS is a popular metric in Snapchat advertising, specifically with Lenses. To calculate eCPS, simply […] Read More
eCPI stands for “effective Cost Per App Install” Similar to CPA, eCPI or effective cost per app install, is an important marketing metric that measures the success of advertising spend. However, instead of measuring advertising spend against the cost per new acquisition, with eCPI we are measuring advertising spend against the cost of getting a […] Read More
Paid eCPMR stands for “effective Cost Per Thousand People Reached” The acronym eCPMR is an acronym used on Snapchat’s advertising dashboard as a cost metric for number of people reached, rather than just number of ads served (CPM). eCPMR is an important metric to understand your campaign, or ads, efficiency at reaching people within your […] Read More
What Does Swipe Up Mean On Snapchat Ads Swipe Ups are similar actions to “Clicks” on other platforms. A swipe-up on a Snapchat ad typically refers to a user action where they swipe upward on the screen while viewing the ad. This action usually directs them to another destination, such as a website, an app installation […] Read
DMP stands for Data Management Platform DMP’s allow you to better collect, manage and model audience data across platforms. Think of it as a storage and activation of 1st party and 3rd party behaviors that your business has collected from interactions with customers/clients. DMP’s support data-driven companies in targeting and optimization. Data stored in DMP’s […] Read More