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What Does Paid eCPMR Mean?
Paid eCPMR stands for "effective Cost Per Thousand People Reached" The acronym eCPMR is an acronym used on Snapchat's advertising...
What Does Swipe Up Mean On Snapchat Ads
What Does Swipe Up Mean On Snapchat Ads Swipe Ups are similar actions to "Clicks" on other platforms. A swipe-up on...
What Does DMP Stand For?
DMP stands for Data Management Platform DMP's allow you to better collect, manage and model audience data across platforms. Think...
New Social Media Features Guide Brands Through The Pandemic
We’ve now been under quarantine sanctions for five months, thanks to COVID-19. This pandemic has given social media outlets plenty...
How Covid-19 changed social media content
Since COVID-19 has made a significant impact on 2020, social media engagement and content have also changed and increased during...
How To Add CBC To Your Business’ Facebook Page
When you get Corkboard Concepts to manage your Facebook page or ad account, first we need to be given access....
Making the most of your Story
How to capitalize on your story in your ads For many companies. standing out amongst the masses has long been...
What does DMA Stand For?
DMA stands for Designated Market Area. A Designated Marketing Area represents a city and surrounding area within a certain region....
What does CX Stand For?
CX stands for Customer Experience. Also commonly referred to as Consumer Experience, or even UX (User Experience), Customer Experience is...
What does GRP Stand For?
GRP stands for Gross Rating Points. Gross Rating Points are a way to measure the reach of an advertising campaign...
11 Steps To Optimize Your Google My Business Listing
After setting up a Google My Business listing, the next step is to take the time to really optimize it. ...
What does UTM code stand for?
UTM stand for Urchin Traffic Monitor. In case this is confusing, Urchin Tracking was a predecessor to Google Analytics, and...
Facebook Takes Aim at TikTok with Instagram ‘Reels’
You’ve probably heard something about TikTok by now. Either you are one of the millions who have downloaded the app...
How Long Does It Take For SEO To Kick In?
When it comes to SEO, there are many things that affect how long it takes for it to kick in....
The Impact of COVID-19 On Ad Metrics
Costs, Engagements & Acquisition Changes During Nationwide Shutdowns Covid-19 has impacted life around the world with various shutdowns, stay-at-home orders...
What Does eCPSU mean?
eCPSU stands for "effective Cost Per Swipe Up" eCPSU is an acronym used in Snapchat Advertising for the cost of...
5 Signs You Need to Outsource Your Marketing
When & Why To Outsource Marketing Initiatives I’ve been in the advertising industry for about four years now, and during...
What Does GA Mean?
GA stands for Google Analytics, a reporting tool from Google for understanding behavior on your website. GA is just the...
What Is Microsoft Webmaster Tools
Microsoft Webmaster Tools Provides Insights Into Microsoft Search Performance Microsoft Webmaster Tools, formerly Bing Webmaster Tools, is similar to Google...
Preparing your Business for a Photo / Video Shoot
It’s an event that not many businesses think about. Often a photoshoot is thought to be too costly or not...