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What is CLV?
CLV, or Customer Lifetime Value, is a measurement of how valuable a customer is to your business. It's more than...
What are Ad Extensions?
An ad extension is additional information and actions added to paid search ads. Ad Extensions are used on Paid Search...
What is Latent Semantic Indexing?
Latent Semantic Indexing is the relationship between and the connection of non-identical search queries and keyword context. Latent Semantic Indexing...
What do Engagements mean?
Engagements are a general classification for the way people interact with an ad. It’s also used on social media, such...
5 Things To Include When Developing A Website
Websites are just as important as a brick and mortar store location, and in some cases, they replace them (think...
What does Ad Relevance mean?
Ad Relevance is Facebook’s indicator of how well your ad matches both their policies and the target audience. According to...
What are Interstitial Ads?
Interstitial Ads are forms of advertisements that are inserted into the user experience of websites, apps, games, etc. These ads...
What is a Search Query?
A search query is the keyword or keyword string/phrase used by a person navigating through search engines like Google, Bing...
What is a Click?
What is a click? A click is an engagement based on actually clicking an ad, which commonly directs a person...
What is Direct Response Advertising?
Direct response advertising is exactly as the name implies - it’s advertising that seeks for a response to that particular...
How To Promote Your Search Engine Visibility
A Guide To Gaining Better Visibility On Search Engine Results Pages SEV, or Search Engine Visibility, is a business or...
What is a Keyword?
What is a Keyword? A keyword is the fundamental basis of a search. A keyword is both the search parameter...
Get A 360 Degree View Of Watson Chevrolet
Looking for a virtual vehicle experience? With buying cars online, why not experience the vehicle virtually! Watson Chevrolet - 2020...
Set Up Your Google My Business For Success
For any business, having a Google My Business (GMB) listing is imperative. This will help with your SEO and will...
What is a Conversion?
What is a conversion? A conversion is an action that a customer or prospective customer takes that have been deemed...
How To Add A User To Google Analytics:
About Google Analytics: Google Analytics is one of the most useful resources for any business, organization or webmaster. Google Analytics,...
What Is Google Search Console?
Google Search Console is a tool for understanding a websites presence on Google Search. Google Search Console, formerly Google Webmaster...
What does SEV mean?
In Marketing, SEV Stands for Search Engine Visibility SEV, or Search Engine Visibility, is about the visibility of a brand’s...
What is a Short Tail Keyword?
Essentially opposite to Long Tail Keywords, Short Tail Keywords refers to shorter and generally more broad keyword strings or even...
What is a Long Tail Keyword?
A long tail keyword is a keyword string that is “longer”. The question of “How long does it have to...