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What does RLSA mean?
RLSA’s or Retargeting Lists for Search Ads is the use of Retargeting in Paid Search / PPC campaigns through Google...
What does SERP mean?
Search Engine Results Pages or SERPs is the common reference to Google’s search results (among other search [...]
What does ROAS mean?
Return on Advertising Spend or ROAS is similar to ROMI, except it is looking that the revenue figure generated by...
What does ROMI mean?
Similar to ROI (Return on Investment), ROMI takes a look at the returns a company can attribute to marketing and...
What Does KPI Mean?
Key Performance Indicators, or KPI’s, are a reference to events that have a positive business outcome but fall short of...
What does CPA mean?
Cost per acquisition or CPA is a benchmark of efficiency in advertising spend based off of the completion of particular...
What does CTR mean?
CTR or Click Through Rate is a benchmark of top-level campaign performance. CTR is an important measure of an initial...
What does CPC mean?
Cost per click or CPC references the cost of each individual click on your ad, and is a benchmark for...
What is Programmatic Advertising?
Programmatic advertising refers to the automated bidding and placement process of advertisements across the internet properties, such as websites and...
A Virtual Pittsburgh Experience – Step Inside
Corkboard Concepts Conducts 300+ Virtual/360 Photo Tours: Corkboard Concepts partnered up with a Florida-based virtual destinations company, Threshold 360, and...
A Better Understanding of Attribution
“How did you hear about our [product/position/service/brand/company]?” Select one. TV Print Web Billboard Referral Other Where this question does pose...
The Relativity of Marketing Metrics and Performance
What are ideal metrics in marketing? We’ve all been there. Either asked these or been told to consider them. Rhetorical...
Do Clicks Matter To Your Business?
What are meaningful advertising metrics? The world is obsessed with metrics and tracking performance online. Time and time again, we...