Marketing Glossary
What is a Conversion?
What Is Google Search Console?
What does SEV mean?
What is a Short Tail Keyword?
What is a Long Tail Keyword?
What does Linear TV mean?
What is Post-Roll Video Ad?
What is a Mid-Roll Video Ad?
What is a Pre-Roll Video Ad?
What is display advertising?
What is an impression?
What Does CBC Mean?
What Is Google Analytics?
What does OOH mean?
OOH is outdoor advertising, which stands for Out Of Home media and is the larger classification for advertising placement […]
What does SOV mean?
SOV or Share of Voice is the percentage of the advertising market your company owns, which is broken down based […]
What Does CTA Mean?
In terms of marketing, a call to action (CTA) prompts someone to take an action. This lets your customer know the next […]
What does CPM mean?
Cost Per Mille, and more popularly Cost Per Thousand (Mille = Thousand), or CPM, is an advertising cost structure based […]
What does CRO mean?
Conversion Rate Optimization, or CRO, is the general optimization tactic for increasing the efficiency of […]
What is a Google Business Profile?
Google My Business, or GMB, is a Google property that allows for businesses to claim their existence on Google […]
What does CTV mean?
CTVs, commonly known as Connected TVs are any “Smart Televisions” that are able to connect to the internet and […]