Corkboard Concepts
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Prioritize Job Listings On Your Website
SEO for Recruitment Marketing Marketing and Human Resources teams are constantly faced with the question of, “Where does recruitment stand?” Is this a marketing or HR function? Most of these questions likely come from whose budget does that come out of? From an organic standpoint, it is likely an…
4 Must-Have Chrome Extensions for Digital Marketers, and How to Use Them
Google Chrome has long been the dominant web browser. https://www.w3counter.com/globalstats.php One of the reasons for its success is the ability to add additional functionality to the browser by way of Extensions (https://chrome.google.com/webstore/detail/extensions/lmjcdccmhfohhffdhmleihkcgefgnghb?hl=en). I’ve put together a short rundown of four of my favorite Chrome Extensions for Digital Marketing. Expect to…
Understanding Traditional Media – Television
As the marketing and advertising landscape changes with the advent of exciting new technologies and capabilities in the digital media world, more traditional media can still be an effective part of your advertising strategy. One of those traditional media that can be effective adding to your marketing mix is television….
How Corkboard Concepts Creates More Effective Targeting Through Audience Modelling
A Walkthrough of Establishing Effective Audiences Data – It’s not about knowing what a single person will do in each scenario, but instead having a strong inclination as to what a group of people will do in most scenarios. Unknown Quote Audiences come in all shapes and sizes. Slicing and…
The Importance of Online Reputation Management
“It used to be word of mouth, now it’s word of mouse.” The meaning behind this saying is that referrals online through review platforms like Google, Facebook, Yelp and Trip Advisor, for example, are more important than traditional word-of-mouth referrals. 5-10 years ago, you learned about peoples’ experiences with…
New Social Media Features Guide Brands Through The Pandemic
We’ve now been under quarantine sanctions for five months, thanks to COVID-19. This pandemic has given social media outlets plenty of time to make some changes to their platforms to help brands engage with their audience. So what features have been added, and how do these facilitate a better customer…
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4 Must-Have Chrome Extensions for Digital Marketers, and How to Use ThemMarketing TipsSeptember 11, 2020
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