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How To Set Up Microsoft Clarity?
A Guide to Setting Up Microsoft Clarity: Microsoft Clarity is a great, new and free tool from Microsoft’s digital ad suite of tools to better visualize website analytics. Similar to Google Analytics, Microsoft Clarity provides a more visually engaging view of website performance. Here are the steps to get started…
3 Tips when Determining a Business’ Target Audience
3 Tips when Determining a Business’ Target Audience Data is what drives an effective advertising campaign. The days of running ads in a place where “everyone sees them” are over. Consumers engage with media in so many different ways it is impossible to reach the masses in just one form…
Geotargeting vs. Geofencing
What’s the Difference Between Geotargeting and Geofencing? Geotargeting and geofencing have the same idea in mind: giving advertisers the power to control geographically where their digital advertisements will be shown. The difference between the two is that geotargeting is a more broad targeting method whereas geofencing gets much more granular…
The importance of paid social media advertising
Social media – almost everyone uses it. On Facebook alone, there are over 1.4 billion daily users worldwide. In North America, the average person spends 2 hours and 6 minutes on social media each day. That’s a lot of scrolling. That’s also a lot of opportunities for businesses to get…
How Google Ads Can Help Small Businesses
While I was spending time at my parent’s house over the weekend, I got to talking with my brother who is a full-time marketing manager that also runs a small clothing business out of the attic. He mentioned how he was beginning to become very frustrated that when searching the…
Facebook Imposes Ad Limits
Starting in February 2021, Facebook will be enacting a limit on the number of ads each Page can run at the same time. So what are Facebook limits? Facebook Ad limits mean that there will only be a number of ads your Facebook page will be able to…
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