by newcbc | Jul 1, 2026 | Articles, Marketing Tips
Every few months, a new wave of posts hits LinkedIn declaring that social media ads are “dead,” too expensive or just not worth it anymore. CPMs are up. Organic reach is down. AI is changing how platforms run campaigns. And there are more platforms...
by CBC Operations | Jun 13, 2026 | Articles, Marketing Guides
Spoiler – Yes, SEO is still worth it but it’s not SEO as it used to be Every year, someone declares search is dead. After every major Google update, after every shift in how people search, the headlines roll in, “SEO is over. Google killed it. AI finished the...
by Thomas Lorenzi | Apr 15, 2026 | Marketing Guides, Marketing Tips
Research & Analysis Market & Competitor Research: “Act as a Market Research Analyst. Analyze [Competitor Text/Reviews] to identify 3 recurring customer pain points and 3 praised features. Format as a SWOT analysis table focused on how [Our Brand] can...
by Thomas Lorenzi | Apr 15, 2026 | Marketing Tips
In the fast-evolving marketing landscape, AI is no longer just a “cool tool”—it needs to be the engine behind high-performance marketing. However, the quality of your campaign is only as good as the instructions you provide. Marketers need to bridge the...
by Jordan Atchison | Mar 11, 2026 | Marketing Guides, Search Marketing
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is...
by Olivia Ferrante | Feb 10, 2026 | Articles
ADPLAN: Attention, Distinction, Positioning, Linkage, Amplification, and Net Equity The ADPLAN Framework developed by the Kellogg School of Management at Northwestern University, is used to determine the effectiveness of an advertisement from a strategic position....
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