Corkboard Concepts
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What is the ADPLAN Framework?
ADPLAN: Attention, Distinction, Positioning, Linkage, Amplification, and Net Equity The ADPLAN Framework developed by the Kellogg School of Management at Northwestern University, is used to determine the effectiveness of an advertisement from a strategic position. ADPLAN stands for attention, distinction, positioning, linkage, amplification, and net equity. …
There’s A New Acronym In Town And It’s AMA
What does AMA stand for and what does it do? AMAs, or Automotive Model Ads, are the latest and greatest ad format being offered by Facebook specifically to automotive marketers. These new ads will retarget buyers with ads that are based on the builds they create when visiting manufacturer websites….
Traditional Print vs. Digital Marketing
Transitioning From Traditional To Digital Marketing From A B2B Sales Perspective Traditional media, also referred to as old media, is primarily advertising through radio, television, and print. Traditional media is still widely used today but has faced a lot of competition from its distant cousin coming into town: digital…
The Difference Between a Click and a Session
The Difference Between a Click and a Session When running any advertising campaign there are KPIs that help marketers understand and measure the effectiveness of how that particular campaign performed. Some forms of advertising provide more data than others. For instance, a programmatic display campaign will give much more information…
A Comparison of Marketing Platforms
Understanding The Pro’s & Con’s Of Search, Display, Video, OTT & Social Media Advertising The purpose of this article is to provide you with a better understanding of the merits and demerits of certain digital advertising tactics. The goal is to highlight very high-level features to help distinguish when one…
Top Ad Sizes To Use When Working With Corkboard Concepts
Which Ad Sizes Should I Use? You’ve decided to work with us at Corkboard Concepts to help fulfill your digital marketing, that’s great! There’s a number of things to go over when planning and executing your digital marketing campaign, however, one of the most common discussions we have with clients…
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