by Ilaria Perry | Oct 28, 2022 | Articles, Blog, Marketing Tips
What is a Target Audience? A target audience is a group of people your company is trying to reach to show promotional content about your product or services. They can be categorized into specific groups with similar interests, purchasing patterns, and demographics. ...
by Madison Cassel | Jul 8, 2022 | Articles, Blog, Social Media Marketing
What is Audience Targeting For Facebook Ads? Audience targeting in the realm of marketing serves as a crucial tool for segmenting target audiences based on specific characteristics. Facebook, as a platform, simplifies the landscape of social media advertising through...
by Zack Meuschke | Nov 20, 2020 | Articles
3 Tips when Determining a Business’ Target Audience Data is what drives an effective advertising campaign. The days of running ads in a place where “everyone sees them” are over. Consumers engage with media in so many different ways it is impossible to reach the...
by CBC Operations | May 18, 2020 | Common Marketing Terms
What is an impression? An impression is the number of times your ad is loaded on a website, app, or other platform and may be seen. Most impressions are actually tracked by load and not exactly by being seen. A Viewable Impression is one that is seen, not in its...
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