by Madison Cassel | Jan 19, 2024 | Blog
In the dynamic realm of online business, understanding and optimizing the customer journey is paramount. Google Analytics serves as a guiding light, providing businesses with the tools they need to decipher user behavior, make data-driven decisions, and continually...
by Madison Cassel | Dec 8, 2023 | Articles, Social Media Marketing
Has this ever happened to you? You’ve been itching to get a new pair of sneakers for a while, so you finally do some online shopping to find that perfect pair of trainers. Next thing you know, your Instagram feed is filled with sponsored posts depicting deals and...
by Madison Cassel | Jun 30, 2023 | Articles, Blog, Data and Analytics
In the world of digital marketing, understanding the customer journey and identifying the various touchpoints that contribute to conversions is crucial. Understanding this complex web of interactions and attributing value to each touchpoint is essential for optimizing...
by Madison Cassel | May 12, 2023 | Articles, Blog, Data and Analytics, Marketing Guides, Marketing Tips
How To Improve Lead Generation Lead generation is an important factor in moving potential customers through the sales funnel. It can be difficult not only to get the potential customers to engage but also to take the next step towards converting to an actual...
by Madison Cassel | Mar 10, 2023 | Articles, Blog, Marketing Guides, Search Marketing
Why Do We Need Keywords? Are you constantly trying to find good keywords, but you don’t know where to them? When it comes to search engine marketing, one of the most important steps to success is finding the right keywords to target. The right keywords can help...
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