by Madison Cassel | Jun 30, 2023 | Articles, Blog, Data and Analytics
In the world of digital marketing, understanding the customer journey and identifying the various touchpoints that contribute to conversions is crucial. Understanding this complex web of interactions and attributing value to each touchpoint is essential for optimizing...
by Madison Cassel | May 12, 2023 | Articles, Blog, Data and Analytics, Marketing Guides, Marketing Tips
How To Improve Lead Generation Lead generation is an important factor in moving potential customers through the sales funnel. It can be difficult not only to get the potential customers to engage but also to take the next step towards converting to an actual...
by Madison Cassel | Mar 10, 2023 | Articles, Blog, Marketing Guides, Search Marketing
Why Do We Need Keywords? Are you constantly trying to find good keywords, but you don’t know where to them? When it comes to search engine marketing, one of the most important steps to success is finding the right keywords to target. The right keywords can help...
by Madison Cassel | Oct 21, 2022 | Articles, Blog, Marketing Tips
No matter what your business plan is, utilizing short-term and long-term marketing strategies can help you achieve your business goals. Whether your goal is to increase brand awareness, drive traffic to your website, or grow your social media presence, there are...
by Madison Cassel | Jul 8, 2022 | Articles, Blog, Social Media Marketing
What is Audience Targeting? Audience targeting is a marketing tool used when marketers need to sector their target based on certain characteristics. Facebook makes social media advertising easy with the use of its audience targeting options. Depending on what your...
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