How to Put Together a Digital Marketing Strategy In today’s world, most of the content and marketing we indulge is digitally based. Whether you are reading the news or scrolling through social media posts you are being exposed to digital content and advertising. In order for your business to be…
What are web stories? Web Stories are a new way for you to serve up easily accessible, visually engaging content to your website visitors. These operate just like stories on Instagram and Snapchat, or fleets on Twitter. The difference here is that this content is hosted on your website and…
There are many ways of developing a website and there are many different websites that require a different approach. Below we’ve included a general approach to breaking down a website into smaller checkpoints. These help keep a website pacing in the right direction and help to prioritize different tasks. The…
Utilizing Native Lead Forms In Your Digital Marketing Strategy Native lead forms have increased in popularity over the past couple of years and with the onset of IOS 14 elimination of Pixel Tracking, is poised to increase even more. A lot of large social media platforms have offered Native Lead…
Understanding The Pro’s & Con’s Of Search, Display, Video, OTT & Social Media Advertising The purpose of this article is to provide you with a better understanding of the merits and demerits of certain digital advertising tactics. The goal is to highlight very high-level features to help distinguish when one…
Excluding Country Geo’s in Google Ads: There are many ways to indicate location within Google Ads, and other digital and social media advertising platforms. The default on Google Ads for instance is “People in or interested in” as a location. So, if that geography just happened to be Seattle Washington,…