How To Find Your Target Audience

by Ilaria Perry | Oct 28, 2022 | Articles, Blog, Marketing Tips

What is a Target Audience? A target audience is a group of people your company is trying to reach to show promotional content about your product or services. They can be categorized into specific groups with similar interests, purchasing patterns, and demographics. ...

3 Types Of Audience Targeting in Facebook Advertising

by Madison Cassel | Jul 8, 2022 | Articles, Blog, Social Media Marketing

What is Audience Targeting? Audience targeting is a marketing tool used when marketers need to sector their target based on certain characteristics. Facebook makes social media advertising easy with the use of its audience targeting options. Depending on what your...

3 Tips when Determining a Business’ Target Audience

by Zack Meuschke | Nov 20, 2020 | Articles

3 Tips when Determining a Business’ Target Audience Data is what drives an effective advertising campaign. The days of running ads in a place where “everyone sees them” are over. Consumers engage with media in so many different ways it is impossible to reach the...

What is an impression?

by CBC Operations | May 18, 2020 | Common Marketing Terms

What is an impression? An impression is the number of times your ad is loaded on a website, app, or other platform and may be seen. Most impressions are actually tracked by load and not exactly by being seen. A Viewable Impression is one that is seen, not in its...

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